Total Value (Last 30 days)
$735.7K
Value Per 1K Fans
$2.58
Performance (Last 30 days)
Followers
284.7M
Posts
3
Impressions
37.7M
Engagement
4.6M
Eng. Rate
12.12%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #457 | Rugby World Cup | $736.8K |
| #458 | Indiana Pacers | $736.4K |
| #459 | Brighton and Hove Albion Football Club | $735.9K |
| #460 | Kendall Jenner | $735.7K |
| #461 | Montreal Canadiens | $733.5K |
| #462 | Werder Bremen | $732.1K |
| #463 | joe.co.uk | $729.5K |
Per 1K Fans
| #5682 | Muni Long | $2.61 |
| #5683 | Gautam Gambhir | $2.60 |
| #5684 | Kaito Toba | $2.59 |
| #5685 | Kendall Jenner | $2.58 |
| #5686 | Daria Kasatkina | $2.58 |
| #5687 | Yulia Putintseva | $2.58 |
| #5688 | Jorginho | $2.57 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #142 | Grant Holloway | $753.1K |
| #143 | San Jose Sharks | $752.4K |
| #144 | Indiana Pacers | $736.4K |
| #145 | Kendall Jenner | $735.7K |
| #146 | Montreal Canadiens | $733.5K |
| #147 | Seattle Mariners | $727.1K |
| #148 | Cooper Kupp | $724.2K |
Per 1K Fans
| #1003 | Miley Cyrus | $2.64 |
| #1004 | Tristan Thompson | $2.62 |
| #1005 | Muni Long | $2.61 |
| #1006 | Kendall Jenner | $2.58 |
| #1007 | Yulia Putintseva | $2.58 |
| #1008 | Carli Loyd | $2.50 |
| #1009 |  Ariana Grande | $2.49 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #33 | Drew Barrymore | $863.5K |
| #34 | Bruno Mars | $822.0K |
| #35 | Shakira | $737.5K |
| #36 | Kendall Jenner | $735.7K |
| #37 | Jade Picon | $724.5K |
| #38 | Anitta | $720.7K |
| #39 | Ana Castela | $715.7K |
Per 1K Fans
| #377 | Miley Cyrus | $2.64 |
| #378 | Letra | $2.62 |
| #379 | Muni Long | $2.61 |
| #380 | Kendall Jenner | $2.58 |
| #381 | Sonam Kapoor | $2.56 |
| #382 | Rodrigo Faro | $2.54 |
| #383 | Rita Ora | $2.52 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #22 | J. Cole | $902.5K |
| #23 | Drew Barrymore | $863.5K |
| #24 | Bruno Mars | $822.0K |
| #25 | Kendall Jenner | $735.7K |
| #26 | SZA | $704.1K |
| #27 | Kourtney Kardashian | $636.8K |
| #28 |  Hailey Bieber | $632.5K |
Per 1K Fans
| #79 | Kourtney Kardashian | $2.95 |
| #80 | Miley Cyrus | $2.64 |
| #81 | Muni Long | $2.61 |
| #82 | Kendall Jenner | $2.58 |
| #83 | Ariana Grande | $2.49 |
| #84 | Jennifer Lopez | $2.25 |
| #85 | Gabriel Iglesias | $2.15 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.