Kansas City Royals is a Sports Teams Instagram account with 1.1M followers from United States.
With a total economic value of $506.4K, a Value Per Fan of $457.79 and an average value per post of $1.7K, Kansas City Royals ranks #1687 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,683
Total Value
$506,440
Value Per 1K Fans
$458
Performance
Posts
301
Followers
1.1M
Impressions
14.9M
Engagement
1.1M
Eng. Rate
7.19%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #671 | Paulo Dybala | $513.9K |
| #672 | Ottawa Senators | $510.9K |
| #673 | Chris Pratt | $508.0K |
| #674 | Kansas City Royals | $506.4K |
| #675 | Giro d'Italia | $505.9K |
| #676 | Marcus Rashford | $504.9K |
| #677 | Sahiba Bali | $504.9K |
Per 1K Fans
| #1684 | CD Castellon | $458.19 |
| #1685 | Heracles Almelo | $458.09 |
| #1686 |  Marcel Hug | $457.85 |
| #1687 | Kansas City Royals | $457.79 |
| #1688 | Thorsport Racing | $457.23 |
| #1689 | Vejle Boldklub | $456.72 |
| #1690 | Willem II | $456.71 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.