Kylian Mbappe is a Athletes Instagram account with 131.1M followers from France.
With a total economic value of $2.2M, a Value Per Fan of $16.45 and an average value per post of $239.6K, Kylian Mbappe ranks #4887 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$239,626
Total Value
$2,156,638
Value Per 1K Fans
$16
Performance
Posts
9
Followers
131.1M
Impressions
81.2M
Engagement
22.7M
Eng. Rate
27.98%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #199 |  ICC Hindi | $2.2M |
| #200 | Premiership Rugby | $2.2M |
| #201 | National Rugby League | $2.2M |
| #202 | Kylian Mbappe | $2.2M |
| #203 | FA Cup | $2.1M |
| #204 | FJerry | $2.1M |
| #205 |  Manchester City USA | $2.1M |
Per 1K Fans
| #4884 | Saya Sakakibara | $16.56 |
| #4885 |  Teoscar Jose Hernández | $16.55 |
| #4886 | Tony Ferguson | $16.47 |
| #4887 | Kylian Mbappe | $16.45 |
| #4888 | Chuty | $16.45 |
| #4889 | Elohim Prandi | $16.40 |
| #4890 | Michael Van Der Mark | $16.39 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.