Joao Cancelo is a Athletes Instagram account with 8.6M followers from Portugal.
With a total economic value of $545.5K, a Value Per Fan of $63.44 and an average value per post of $90.9K, Joao Cancelo ranks #3713 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$90,917
Total Value
$545,503
Value Per 1K Fans
$63
Performance
Posts
6
Followers
8.6M
Impressions
29.5M
Engagement
3.7M
Eng. Rate
12.42%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #637 | LOSC | $550.3K |
| #638 | CONMEBOL | $549.3K |
| #639 | Somerset CCC | $548.3K |
| #640 | Joao Cancelo | $545.5K |
| #641 | Hardik Pandya | $544.5K |
| #642 | St. Louis Cardinals | $544.5K |
| #643 | FC Schalke 04 | $543.7K |
Per 1K Fans
| #3710 | Bobby Finke | $63.72 |
| #3711 | Xavi Vierge | $63.72 |
| #3712 | Arthur Fils | $63.54 |
| #3713 | Joao Cancelo | $63.44 |
| #3714 | Kusha Kapila | $63.44 |
| #3715 | DeForest Buckner | $63.42 |
| #3716 | Rivacold Snipers Team | $63.10 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.