Jonny Wilkinson is a Athletes Instagram account with 258.8K followers from United Kingdom.
With a total economic value of $67.6K, a Value Per Fan of $261.05 and an average value per post of $8.4K, Jonny Wilkinson ranks #2307 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$8,444
Total Value
$67,556
Value Per 1K Fans
$261
Performance
Posts
8
Followers
258.8K
Impressions
1.7M
Engagement
81.6K
Eng. Rate
4.78%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2022 | London Broncos | $68.1K |
| #2023 | Swindon Town | $68.1K |
| #2024 | European Rugby Champions Cup | $67.6K |
| #2025 | Jonny Wilkinson | $67.6K |
| #2026 | Eva Longoria Baston | $67.5K |
| #2027 | RFK Racing | $67.4K |
| #2028 | HC Dinamo Minsk | $67.3K |
Per 1K Fans
| #2304 | Rhein-Neckar Löwen | $261.27 |
| #2305 | GRT Yamaha WorldSBK | $261.20 |
| #2306 | FC Inter Turku | $261.10 |
| #2307 | Jonny Wilkinson | $261.05 |
| #2308 | The Athletics | $260.60 |
| #2309 | Neftekhimik Nizhnekamsk | $260.58 |
| #2310 | NBA Kicks | $260.49 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.