Total Value (Last 30 days)
$12.1M
Value Per 1K Fans
$19.5K
Performance (Last 30 days)
Followers
621.7K
Posts
382
Impressions
499.5M
Engagement
18.8M
Eng. Rate
3.77%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #30 | NHL | $12.7M |
| #31 | NFL on ESPN | $12.3M |
| #32 | Manchester United Football Club | $12.2M |
| #33 | ISU Figure Skating | $12.1M |
| #34 | Kim Kardashian | $12.0M |
| #35 | Sport Club Corinthians Paulista | $11.5M |
| #36 | International Olympic Committee (IOC) | $11.3M |
Per 1K Fans
| #3 | FIS Freestyle Skiing | $32.4K |
| #4 | Loughborough Students Futsal Club | $28.6K |
| #5 | ISU Speed Skating | $20.1K |
| #6 | ISU Figure Skating | $19.5K |
| #7 | sport.cz | $18.8K |
| #8 | FIU Panthers Men's Basketball | $18.5K |
| #9 | Sport iDNES.cz | $17.3K |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #2 |  Mundo NFL | $36.9M |
| #3 | UEFA Champions League | $17.5M |
| #4 | ICC T20 World Cup | $16.4M |
| #5 | ISU Figure Skating | $12.1M |
| #6 | International Olympic Committee (IOC) | $11.3M |
| #7 | SportsCenter ESPN | $10.1M |
| #8 | Fox Sports | $8.8M |
Per 1K Fans
| #2 | FIS Snowboarding | $58.3K |
| #3 | FIS Freestyle Skiing | $32.4K |
| #4 | ISU Speed Skating | $20.1K |
| #5 | ISU Figure Skating | $19.5K |
| #6 | FIS Cross-Country Skiing | $16.3K |
| #7 | World Curling Federation | $9.83K |
| #8 |  Bournemouth USA | $8.57K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #7 | WWE | $17.2M |
| #8 | ICC T20 World Cup | $16.4M |
| #9 | NHL | $12.7M |
| #10 | ISU Figure Skating | $12.1M |
| #11 | International Olympic Committee (IOC) | $11.3M |
| #12 | La Liga | $11.0M |
| #13 | MLB | $10.4M |
Per 1K Fans
| #1 | FIS Snowboarding | $58.3K |
| #2 | FIS Freestyle Skiing | $32.4K |
| #3 | ISU Speed Skating | $20.1K |
| #4 | ISU Figure Skating | $19.5K |
| #5 | FIS Cross-Country Skiing | $16.3K |
| #6 | New Zealand Men's Basketball Team | $12.1K |
| #7 | Super League Europe | $11.1K |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 | UEFA Champions League | $17.5M |
| #3 | ICC T20 World Cup | $16.4M |
| #4 | ISU Figure Skating | $12.1M |
| #5 | International Olympic Committee (IOC) | $11.3M |
| #6 | PGA Tour | $8.1M |
| #7 | Moto GP | $6.6M |
Per 1K Fans
| #1 | FIS Snowboarding | $58.3K |
| #2 | FIS Freestyle Skiing | $32.4K |
| #3 | ISU Speed Skating | $20.1K |
| #4 | ISU Figure Skating | $19.5K |
| #5 | FIS Cross-Country Skiing | $16.3K |
| #6 | World Curling Federation | $9.83K |
| #7 | FIS Nordic Combined | $8.39K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.