IPL is a Sports Organizations Instagram account with 13.2M followers from India.
With a total economic value of $4.2M, a Value Per Fan of $314.60 and an average value per post of $19.9K, IPL ranks #2106 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$19,887
Total Value
$4,156,372
Value Per 1K Fans
$315
Performance
Posts
209
Followers
13.2M
Impressions
703.9M
Engagement
63.3M
Eng. Rate
8.99%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #99 | Sport Club Corinthians Paulista | $4.3M |
| #100 | Bleacher Report Football | $4.2M |
| #101 | Khaby Lame | $4.2M |
| #102 | IPL | $4.2M |
| #103 | FIFA World Cup | $4.2M |
| #104 | Six Nations Rugby | $4.1M |
| #105 |  International Skating Union | $4.1M |
Per 1K Fans
| #2103 | Pohang Steelers | $314.91 |
| #2104 | Irish Rugby | $314.65 |
| #2105 | DR Congo Football Team | $314.62 |
| #2106 | IPL | $314.60 |
| #2107 | footballjoe | $314.11 |
| #2108 | Worcestershire CCC | $314.06 |
| #2109 | Ulsan Hyundai | $314.05 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.