Total Value (Last 30 days)
$47.6M
Value Per 1K Fans
$1.44K
Performance (Last 30 days)
Followers
33.1M
Posts
2,018
Impressions
3840.2M
Engagement
215.8M
Eng. Rate
5.62%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | Big Brother Brasil | $81.0M |
| #3 | NBA | $57.5M |
| #4 | International Cricket Council (ICC) | $47.6M |
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
Per 1K Fans
| #447 | C.A. Osasuna | $1.44K |
| #448 | Niklas Norgaard | $1.44K |
| #449 | Jihlava | $1.44K |
| #450 | International Cricket Council (ICC) | $1.44K |
| #451 | Middlesbrough FC | $1.43K |
| #452 |  Science City Jena | $1.43K |
| #453 | Delfi Brea | $1.43K |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 |  Mundo NFL | $36.9M |
| #3 | UEFA Champions League | $17.5M |
| #4 | ICC T20 World Cup | $16.4M |
| #5 | ISU Figure Skating | $12.1M |
| #6 | International Olympic Committee (IOC) | $11.3M |
| #7 | SportsCenter ESPN | $10.1M |
Per 1K Fans
| #57 | Sports Illustrated | $1.54K |
| #58 | SportsCenter ESPN | $1.53K |
| #59 | FC Montana | $1.53K |
| #60 | International Cricket Council (ICC) | $1.44K |
| #61 | Science City Jena | $1.43K |
| #62 | Telsiai NKL | $1.39K |
| #63 | PGA Tour | $1.38K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | International Cricket Council (ICC) | $47.6M |
| #4 | F1 | $28.3M |
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
Per 1K Fans
| #92 | EuroLeague | $1.65K |
| #93 | NBA Australia | $1.59K |
| #94 | UCI Women's World Tour | $1.58K |
| #95 | International Cricket Council (ICC) | $1.44K |
| #96 | PGA Tour | $1.38K |
| #97 | NBA G League | $1.37K |
| #98 | Thirsk Racecourse | $1.37K |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 | UEFA Champions League | $17.5M |
| #3 | ICC T20 World Cup | $16.4M |
| #4 | ISU Figure Skating | $12.1M |
| #5 | International Olympic Committee (IOC) | $11.3M |
| #6 | PGA Tour | $8.1M |
| #7 | Moto GP | $6.6M |
Per 1K Fans
| #29 | J League English | $1.77K |
| #30 | EuroLeague | $1.65K |
| #31 | UCI Women's World Tour | $1.58K |
| #32 | International Cricket Council (ICC) | $1.44K |
| #33 | PGA Tour | $1.38K |
| #34 | Chelsea FC Foundation | $1.37K |
| #35 |  Asian Cricket Council | $1.35K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.