Houston Rockets is a Sports Teams Instagram account with 6.4M followers from United States.
With a total economic value of $2.1M, a Value Per Fan of $322.25 and an average value per post of $6.1K, Houston Rockets ranks #2082 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$6,112
Total Value
$2,053,793
Value Per 1K Fans
$322
Performance
Posts
336
Followers
6.4M
Impressions
83.9M
Engagement
4.0M
Eng. Rate
4.71%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #206 | ESPN UK | $2.1M |
| #207 | AC Milan | $2.1M |
| #208 | Vasco da Gama | $2.1M |
| #209 | Houston Rockets | $2.1M |
| #210 | Sky Sports Football | $2.1M |
| #211 | Canada Men's Hockey Team | $2.0M |
| #212 | Jatin Sapru | $2.0M |
Per 1K Fans
| #2079 | Cal State Bakersfield Roadrunners Men's Basketball | $322.69 |
| #2080 |  LADBible | $322.69 |
| #2081 | xBuyer Team | $322.59 |
| #2082 | Houston Rockets | $322.25 |
| #2083 | St Albans City FC | $322.10 |
| #2084 | AS Roma Women | $321.87 |
| #2085 | Santiago Tarrio | $321.82 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.