Total Value (Last 30 days)
$2.4M
Value Per 1K Fans
$383.89
Performance (Last 30 days)
Followers
6.4M
Posts
359
Impressions
88.3M
Engagement
4.6M
Eng. Rate
5.21%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #161 | Real Betis | $2.5M |
| #162 | Sony Pictures | $2.5M |
| #163 | New York Knicks | $2.5M |
| #164 | Houston Rockets | $2.4M |
| #165 | SporTV | $2.4M |
| #166 | Globoesporte.com | $2.4M |
| #167 | EuroLeague | $2.4M |
Per 1K Fans
| #1752 | Connacht Rugby | $385.37 |
| #1753 | Band Sports | $385.07 |
| #1754 |  Barcelona USA | $384.96 |
| #1755 | Houston Rockets | $383.89 |
| #1756 | Suwon Bluewings | $383.73 |
| #1757 | Lincoln City | $383.30 |
| #1758 | Neom SC | $382.83 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #60 | NBA TV | $2.8M |
| #61 |  Philadelphia Eagles | $2.6M |
| #62 | New York Knicks | $2.5M |
| #63 | Houston Rockets | $2.4M |
| #64 | NPR | $2.3M |
| #65 | Jomboy | $2.3M |
| #66 | Los Angeles Dodgers | $2.2M |
Per 1K Fans
| #367 | South Carolina Gamecocks Men's Basketball | $391.35 |
| #368 | Joe Gibbs Racing | $387.45 |
| #369 | Washington Freedom | $387.26 |
| #370 | Houston Rockets | $383.89 |
| #371 | Oliver Farr | $382.39 |
| #372 | Denver Nuggets | $382.21 |
| #373 | Los Angeles Dodgers | $379.58 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #48 | France Olympic Team | $2.6M |
| #49 | Real Betis | $2.5M |
| #50 | New York Knicks | $2.5M |
| #51 | Houston Rockets | $2.4M |
| #52 | Persija Jakarta | $2.4M |
| #53 | Club América | $2.3M |
| #54 | Santos | $2.3M |
Per 1K Fans
| #1255 | Bohemian FC | $385.59 |
| #1256 | Connacht Rugby | $385.37 |
| #1257 | Barcelona USA | $384.96 |
| #1258 | Houston Rockets | $383.89 |
| #1259 | Suwon Bluewings | $383.73 |
| #1260 | Lincoln City | $383.30 |
| #1261 | Neom SC | $382.83 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #11 | Boston Celtics | $2.9M |
| #12 | Philadelphia Eagles | $2.6M |
| #13 | New York Knicks | $2.5M |
| #14 | Houston Rockets | $2.4M |
| #15 | Los Angeles Dodgers | $2.2M |
| #16 | Phoenix Suns | $2.2M |
| #17 | Toronto Raptors | $2.2M |
Per 1K Fans
| #284 | South Carolina Gamecocks Men's Basketball | $391.35 |
| #285 | Joe Gibbs Racing | $387.45 |
| #286 | Washington Freedom | $387.26 |
| #287 | Houston Rockets | $383.89 |
| #288 | Denver Nuggets | $382.21 |
| #289 | Los Angeles Dodgers | $379.58 |
| #290 | Angel City FC | $378.23 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.