Charlotte Hornets is a Sports Teams Instagram account with 2.7M followers from United States.
With a total economic value of $2.4M, a Value Per Fan of $878.31 and an average value per post of $9.0K, Charlotte Hornets ranks #975 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$8,968
Total Value
$2,385,487
Value Per 1K Fans
$878
Performance
Posts
266
Followers
2.7M
Impressions
86.9M
Engagement
4.4M
Eng. Rate
5.03%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking βOverall
| #183 | Premier Padel | $2.4M |
| #184 |  Philadelphia Eagles | $2.4M |
| #185 | ESPN Brasil | $2.4M |
| #186 | Charlotte Hornets | $2.4M |
| #187 | Virat Kohli | $2.4M |
| #188 | Australia Women's Football Team | $2.4M |
| #189 |  433 NL | $2.4M |
Per 1K Fans
| #972 | Charlotte 49ers Men's Basketball | $885.79 |
| #973 | World Horse Racing | $881.75 |
| #974 | Radomiak Radom | $880.23 |
| #975 | Charlotte Hornets | $878.31 |
| #976 | Durham Women's FC | $877.62 |
| #977 | IRONMAN Triathlon | $876.02 |
| #978 | CeΜline Dept | $874.35 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.