Hayley Matthews is a Athletes Instagram account with 130.5K followers from Barbados.
With a total economic value of $521, a Value Per Fan of $3.99 and an average value per post of $521, Hayley Matthews ranks #5937 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$521
Total Value
$521
Value Per 1K Fans
$4
Performance
Posts
1
Followers
130.5K
Impressions
56.9K
Engagement
4.1K
Eng. Rate
7.18%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #5994 |  Tour De France Femmes | $527 |
| #5995 | Jesus LC | $527 |
| #5996 | CD Atletico Huila | $522 |
| #5997 | Hayley Matthews | $521 |
| #5998 | Binghamton Bearcats Men's Basketball | $520 |
| #5999 | Nick Ahmed | $520 |
| #6000 | Jake Fraser-McGurk | $519 |
Per 1K Fans
| #5934 |  KL Rahul | $4.00 |
| #5935 | Jordan Hicks | $4.00 |
| #5936 | Damian Emiliano Martinez | $4.00 |
| #5937 | Hayley Matthews | $3.99 |
| #5938 | Zayn Malik | $3.99 |
| #5939 |  Paul Robinson | $3.98 |
| #5940 | Delle Ali | $3.98 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.