Total Value (Last 30 days)
$161.7K
Value Per 1K Fans
$969.28
Performance (Last 30 days)
Followers
166.8K
Posts
156
Impressions
7.7M
Engagement
320.9K
Eng. Rate
4.16%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking βOverall
| #1235 |  Tennessee Titans | $162.4K |
| #1236 |  Tottenham Hotspur USA | $161.9K |
| #1237 | UCI BMX Racing | $161.9K |
| #1238 | Highlanders | $161.7K |
| #1239 | St Helens | $161.6K |
| #1240 | Luis Diaz | $161.4K |
| #1241 | Aalborg Handbold | $161.4K |
Per 1K Fans
| #759 | Massy Essonne Handball | $971.53 |
| #760 | Olympiakos Piraeus | $970.42 |
| #761 | WTA | $969.44 |
| #762 | Highlanders | $969.28 |
| #763 | Raptors 905 | $969.15 |
| #764 | ΔeskΓ½ florbal | $968.51 |
| #765 | Stade Rennais | $966.30 |
π³πΏ New Zealand Rankings (36 accounts)
View Ranking βOverall
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | New Zealand Men's Basketball Team | $217.3K |
| #8 | Highlanders | $161.7K |
| #9 | New Zealand SailGP | $106.7K |
| #10 | New Zealand Warriors | $81.9K |
| #11 | Glenn Phillips | $80.8K |
Per 1K Fans
| #3 | Moana Pasifika | $1.78K |
| #4 | New Zealand SailGP | $1.58K |
| #5 | Hurricanes | $1.37K |
| #6 | Highlanders | $969.28 |
| #7 | Gallagher Chiefs | $824.69 |
| #8 | New Zealand Cricket | $721.69 |
| #9 | The Blues | $691.00 |
Sports Teams Rankings (2,642 accounts)
View Ranking βOverall
| #547 | India Football Team | $162.5K |
| #548 | Tennessee Titans | $162.4K |
| #549 | Tottenham Hotspur USA | $161.9K |
| #550 | Highlanders | $161.7K |
| #551 | St Helens | $161.6K |
| #552 | Aalborg Handbold | $161.4K |
| #553 | Texas Rangers | $160.8K |
Per 1K Fans
| #496 | THW Kiel | $971.98 |
| #497 | Massy Essonne Handball | $971.53 |
| #498 | Olympiakos Piraeus | $970.42 |
| #499 | Highlanders | $969.28 |
| #500 | Raptors 905 | $969.15 |
| #501 | ΔeskΓ½ florbal | $968.51 |
| #502 | Stade Rennais | $966.30 |
π³πΏ Sports Teams in New Zealand (16 accounts)
View Ranking βOverall
| #4 | The Blues | $241.9K |
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | Highlanders | $161.7K |
| #8 | New Zealand SailGP | $106.7K |
| #9 | New Zealand Warriors | $81.9K |
| #10 | New Zealand Rugby | $64.0K |
Per 1K Fans
| #2 | Moana Pasifika | $1.78K |
| #3 | New Zealand SailGP | $1.58K |
| #4 | Hurricanes | $1.37K |
| #5 | Highlanders | $969.28 |
| #6 | Gallagher Chiefs | $824.69 |
| #7 | New Zealand Cricket | $721.69 |
| #8 | The Blues | $691.00 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.