Highlanders is a Sports Teams Instagram account with 168.3K followers from New Zealand.
With a total economic value of $173.8K, a Value Per Fan of $1.03K and an average value per post of $1.6K, Highlanders ranks #802 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,566
Total Value
$173,802
Value Per 1K Fans
$1,032
Performance
Posts
111
Followers
168.3K
Impressions
7.3M
Engagement
284.9K
Eng. Rate
3.91%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1287 | French Handball Federation | $175.4K |
| #1288 | Canadian Football League (CFL) | $174.8K |
| #1289 | NBA Australia | $173.9K |
| #1290 | Highlanders | $173.8K |
| #1291 | Kosovare Asllani | $173.4K |
| #1292 | France Women's Football Team | $173.3K |
| #1293 | Canal 11 | $173.3K |
Per 1K Fans
| #799 |  Kawkab Marrakech | $1.04K |
| #800 | Strasbourg | $1.04K |
| #801 | The Hundred | $1.04K |
| #802 | Highlanders | $1.03K |
| #803 | Huntingdon Racecourse | $1.03K |
| #804 | Lillestrøm SK | $1.03K |
| #805 | FC Baník Ostrava | $1.03K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.