Heart of Midlothian is a Sports Teams Instagram account with 114.6K followers from United Kingdom.
With a total economic value of $145.3K, a Value Per Fan of $1.27K and an average value per post of $1.6K, Heart of Midlothian ranks #629 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,614
Total Value
$145,280
Value Per 1K Fans
$1,268
Performance
Posts
90
Followers
114.6K
Impressions
3.1M
Engagement
166.7K
Eng. Rate
5.31%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1424 | Jadon Sancho | $145.8K |
| #1425 | Arshdeep Singh | $145.8K |
| #1426 | Brisbane Roar FC | $145.5K |
| #1427 | Heart of Midlothian | $145.3K |
| #1428 | Nick Kyrgios | $144.7K |
| #1429 | Deportivo La Coruna | $144.6K |
| #1430 | Coachella | $144.6K |
Per 1K Fans
| #626 | Wake Forest Demon Deacons Men's Basketball | $1.27K |
| #627 | Czech Republic Men's Volleyball Team | $1.27K |
| #628 | Raleigh News & Observer | $1.27K |
| #629 | Heart of Midlothian | $1.27K |
| #630 | Wigan Warriors | $1.27K |
| #631 | Star Sports Kannada | $1.27K |
| #632 | Zerozero | $1.27K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.