Total Value (Last 30 days)
$632.5K
Value Per 1K Fans
$11.34
Performance (Last 30 days)
Followers
55.8M
Posts
4
Impressions
27.1M
Engagement
4.0M
Eng. Rate
14.69%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #510 | FIVB | $636.5K |
| #511 | Scotland Football Team | $634.9K |
| #512 | Ivete Sangalo | $633.6K |
| #513 |  Hailey Bieber | $632.5K |
| #514 | Persebaya Surabaya | $632.3K |
| #515 | 2 Sloggers | $631.8K |
| #516 | beIN Sports | $630.0K |
Per 1K Fans
| #4833 | Argentina Rugby Union | $11.35 |
| #4834 | Toby Turner | $11.35 |
| #4835 | Marina Vinyals | $11.35 |
| #4836 | Hailey Bieber | $11.34 |
| #4837 | Igão | $11.33 |
| #4838 | Marcin Bułka | $11.30 |
| #4839 | Boavista | $11.29 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #159 | Austin Spurs | $651.8K |
| #160 | Minnesota United FC | $649.2K |
| #161 | Kourtney Kardashian | $636.8K |
| #162 | Hailey Bieber | $632.5K |
| #163 | Toronto Blue Jays | $623.3K |
| #164 | NWSL | $613.8K |
| #165 | Bob Does Sports | $613.4K |
Per 1K Fans
| #842 | Valarie Allman | $11.44 |
| #843 | Jack Flaherty | $11.43 |
| #844 | Toby Turner | $11.35 |
| #845 | Hailey Bieber | $11.34 |
| #846 | Chris Pratt | $11.29 |
| #847 | Naomi Girma | $11.14 |
| #848 | Bryce Huff | $11.09 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #42 | Luciano Huck | $638.3K |
| #43 | Kourtney Kardashian | $636.8K |
| #44 | Ivete Sangalo | $633.6K |
| #45 | Hailey Bieber | $632.5K |
| #46 |  Tom Hiddleston | $624.2K |
| #47 | Sara Ali Khan | $563.9K |
| #48 | Miley Cyrus | $556.4K |
Per 1K Fans
| #223 | Anitta | $11.45 |
| #224 | Bebe Rexha | $11.44 |
| #225 | Marina Vinyals | $11.35 |
| #226 | Hailey Bieber | $11.34 |
| #227 | Igão | $11.33 |
| #228 | Chris Pratt | $11.29 |
| #229 | RC TFK | $11.27 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #25 | Kendall Jenner | $735.7K |
| #26 | SZA | $704.1K |
| #27 | Kourtney Kardashian | $636.8K |
| #28 | Hailey Bieber | $632.5K |
| #29 | Miley Cyrus | $556.4K |
| #30 | Jennifer Lopez | $554.2K |
| #31 |  Will Smith | $543.7K |
Per 1K Fans
| #37 | Ian Somerhalder | $12.68 |
| #38 | DJ Khaled | $11.85 |
| #39 | Bebe Rexha | $11.44 |
| #40 | Hailey Bieber | $11.34 |
| #41 | Chris Pratt | $11.29 |
| #42 | Khloe Kardashian | $10.99 |
| #43 | Lil Yachty | $10.92 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.