Total Value (Last 30 days)
$625.4K
Value Per 1K Fans
$76.16
Performance (Last 30 days)
Followers
8.2M
Posts
3
Impressions
24.1M
Engagement
800.7K
Eng. Rate
3.33%
Athletes Benchmark on Instagram
5.92%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #514 | Persebaya Surabaya | $632.3K |
| #515 | 2 Sloggers | $631.8K |
| #516 | beIN Sports | $630.0K |
| #517 | George Russell | $625.4K |
| #518 |  Tom Hiddleston | $624.2K |
| #519 | Toronto Blue Jays | $623.3K |
| #520 | JioHotstar Telugu | $622.3K |
Per 1K Fans
| #3387 | Projeto Futuro da Cuesta - Atletismo Botucatu | $76.28 |
| #3388 | Pallavolo Padova | $76.24 |
| #3389 | Italy Men's Basketball Team | $76.16 |
| #3390 | George Russell | $76.16 |
| #3391 | Saddil RAMDANI | $76.07 |
| #3392 | Honda Racing HRC | $75.85 |
| #3393 | Wolverhampton Wanderers Women | $75.82 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #68 | Scottish Professional Football League | $651.5K |
| #69 | Millie Bobby Brown | $649.9K |
| #70 | Scotland Football Team | $634.9K |
| #71 | George Russell | $625.4K |
| #72 | Tom Hiddleston | $624.2K |
| #73 | Liverpool FC Women | $616.5K |
| #74 | Coventry City FC | $612.9K |
Per 1K Fans
| #447 | Sam Horsfield | $78.73 |
| #448 | Northamptonshire CCC | $77.09 |
| #449 | Jacob Murphy | $76.32 |
| #450 | George Russell | $76.16 |
| #451 | Wolverhampton Wanderers Women | $75.82 |
| #452 | Trent Rockets | $75.61 |
| #453 | Nottingham Racecourse | $74.45 |
Athletes Rankings (1,960 accounts)
View Ranking →Overall
| #32 | Cooper Kupp | $724.2K |
| #33 | Marcus Rashford | $652.0K |
| #34 | Rahmanullah Gurbaz | $645.5K |
| #35 | George Russell | $625.4K |
| #36 | Charles Leclerc | $619.6K |
| #37 | Tilak Varma | $618.3K |
| #38 | Harry Kane | $601.5K |
Per 1K Fans
| #309 | Jacob Murphy | $76.32 |
| #310 | Collin Sexton | $76.31 |
| #311 | Jereem Richards | $76.30 |
| #312 | George Russell | $76.16 |
| #313 | Saddil RAMDANI | $76.07 |
| #314 | Francisco Navarro | $75.74 |
| #315 | David Datro Fofana | $75.59 |
🇬🇧 Athletes in United Kingdom (241 accounts)
View Ranking →Overall
| #4 | Ademola Lookman | $1.1M |
| #5 | Lewis Hamilton | $760.4K |
| #6 | Marcus Rashford | $652.0K |
| #7 | George Russell | $625.4K |
| #8 | Harry Kane | $601.5K |
| #9 | Dominic Solanke | $597.5K |
| #10 | Jude Bellingham | $503.0K |
Per 1K Fans
| #55 | Lucy Watson | $80.86 |
| #56 | Sam Horsfield | $78.73 |
| #57 | Jacob Murphy | $76.32 |
| #58 | George Russell | $76.16 |
| #59 | Jamie Overton | $72.96 |
| #60 | Paul Waring | $70.62 |
| #61 | Calum Hill | $70.56 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.