Total Value (Last 30 days)
$81.2K
Value Per 1K Fans
$7.21
Performance (Last 30 days)
Followers
11.3M
Posts
24
Impressions
10.6M
Engagement
516.2K
Eng. Rate
4.88%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking βOverall
| #1774 | Raleigh News & Observer | $81.2K |
| #1775 | Gimnasia | $81.2K |
| #1776 | Troye Sivan | $81.2K |
| #1777 | Gary Vaynerchuk | $81.2K |
| #1778 | Panama Football Team | $81.1K |
| #1779 | FC Viktoria PlzeΕ | $80.9K |
| #1780 | Glenn Phillips | $80.8K |
Per 1K Fans
| #5147 | Spartan Race Italy | $7.25 |
| #5148 |  Hungaroring | $7.24 |
| #5149 | Ellen DeGeneres | $7.23 |
| #5150 | Gary Vaynerchuk | $7.21 |
| #5151 | Mekhi Becton | $7.20 |
| #5152 | Liston Colaco | $7.17 |
| #5153 | Josh Van Der Flier | $7.17 |
πΊπΈ United States Rankings (1,069 accounts)
View Ranking βOverall
| #438 | Benito Skinner (Benny Drama) | $82.0K |
| #439 | TCU Horned Frogs Men's Basketball | $81.9K |
| #440 | Raleigh News & Observer | $81.2K |
| #441 | Gary Vaynerchuk | $81.2K |
| #442 | Brandon Aubrey | $80.7K |
| #443 | North Carolina Tar Heels Women's Basketball | $80.0K |
| #444 | Alexandra Cooper | $79.9K |
Per 1K Fans
| #908 | Valkyrae | $7.45 |
| #909 | John Cena | $7.38 |
| #910 | Ellen DeGeneres | $7.23 |
| #911 | Gary Vaynerchuk | $7.21 |
| #912 | Mekhi Becton | $7.20 |
| #913 | Khris Middleton | $7.01 |
| #914 | Carmelo Anthony | $6.99 |
Entertainment Rankings (461 accounts)
View Ranking βOverall
| #177 | Benito Skinner (Benny Drama) | $82.0K |
| #178 | Sir Paul McCartney | $81.9K |
| #179 | Troye Sivan | $81.2K |
| #180 | Gary Vaynerchuk | $81.2K |
| #181 | Lokillo | $78.8K |
| #182 | Olly Murs | $78.7K |
| #183 | Xanddy | $77.3K |
Per 1K Fans
| #278 | ZΓ© Neto e Cristiano | $7.35 |
| #279 | Jonas Blue | $7.30 |
| #280 | Ellen DeGeneres | $7.23 |
| #281 | Gary Vaynerchuk | $7.21 |
| #282 | Karan Aujla | $7.09 |
| #283 | Marithea | $6.93 |
| #284 | Rodrigo Hilbert | $6.90 |
πΊπΈ Entertainment in United States (99 accounts)
View Ranking βOverall
| #59 | Lil Yachty | $130.6K |
| #60 | Vin Diesel | $91.9K |
| #61 | Benito Skinner (Benny Drama) | $82.0K |
| #62 | Gary Vaynerchuk | $81.2K |
| #63 | Iliza Shlesinger | $74.6K |
| #64 | Angelina Jolie | $70.6K |
| #65 | Bella Thorne | $70.3K |
Per 1K Fans
| #58 |  Will Smith | $7.86 |
| #59 | Earthgang | $7.67 |
| #60 | Ellen DeGeneres | $7.23 |
| #61 | Gary Vaynerchuk | $7.21 |
| #62 | Olivia Rodrigo | $6.32 |
| #63 | Maren Morris | $5.65 |
| #64 | Pentatonix | $5.37 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.