Total Value (Last 30 days)
$2.8M
Value Per 1K Fans
$51.28
Performance (Last 30 days)
Followers
54.1M
Posts
51
Impressions
212.4M
Engagement
12.2M
Eng. Rate
5.74%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #149 | FK Bodø/Glimt | $2.8M |
| #150 | NBA TV | $2.8M |
| #151 | FIS Freestyle Skiing | $2.8M |
| #152 | FIFA World Cup | $2.8M |
| #153 | International Ski Federation | $2.8M |
| #154 | cricket.com.au | $2.7M |
| #155 |  Jeremy Lynch | $2.7M |
Per 1K Fans
| #3690 | Club Leon | $51.56 |
| #3691 | Liam Delap | $51.47 |
| #3692 | Pablo Fornals | $51.30 |
| #3693 | FIFA World Cup | $51.28 |
| #3694 | Thorsport Racing | $51.26 |
| #3695 | Gregory Santos | $51.24 |
| #3696 | Tatiane Raquel da Silva | $51.14 |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #19 | Sports Illustrated | $3.4M |
| #20 | Europa League | $3.0M |
| #21 | FIS Freestyle Skiing | $2.8M |
| #22 | FIFA World Cup | $2.8M |
| #23 | International Ski Federation | $2.8M |
| #24 | World Snooker Tour | $2.7M |
| #25 | Sony Pictures | $2.5M |
Per 1K Fans
| #313 | International Wheelchair Rugby Federation | $57.77 |
| #314 | International Climbing and Mountaineering Federation | $55.10 |
| #315 |  Climbing Magazine | $52.97 |
| #316 | FIFA World Cup | $51.28 |
| #317 | Every Women's Marathon | $50.58 |
| #318 | Sportskeeda | $50.41 |
| #319 | Confederation of African Football (CAF) | $47.25 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #30 | Europa League | $3.0M |
| #31 | NASCAR | $2.9M |
| #32 | FIS Freestyle Skiing | $2.8M |
| #33 | FIFA World Cup | $2.8M |
| #34 | International Ski Federation | $2.8M |
| #35 | World Snooker Tour | $2.7M |
| #36 | EuroLeague | $2.4M |
Per 1K Fans
| #495 | K League | $52.98 |
| #496 | Beverley Racecourse | $52.35 |
| #497 | Ascot Racecourse | $52.16 |
| #498 | FIFA World Cup | $51.28 |
| #499 |  Washington Open | $50.09 |
| #500 |  Museu Benfica | $50.04 |
| #501 | Giro d'Italia | $47.92 |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #11 | ATP Tour | $3.4M |
| #12 | Europa League | $3.0M |
| #13 | FIS Freestyle Skiing | $2.8M |
| #14 | FIFA World Cup | $2.8M |
| #15 | International Ski Federation | $2.8M |
| #16 | World Snooker Tour | $2.7M |
| #17 | EuroLeague | $2.4M |
Per 1K Fans
| #152 | Spartan Race | $58.67 |
| #153 | International Wheelchair Rugby Federation | $57.77 |
| #154 | International Climbing and Mountaineering Federation | $55.10 |
| #155 | FIFA World Cup | $51.28 |
| #156 | Confederation of African Football (CAF) | $47.25 |
| #157 | World Rallycross Championship | $45.94 |
| #158 | Caioba Soccer Camp | $42.86 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.