Red Bull Salzburg is a Sports Teams Instagram account with 542.3K followers from Austria.
With a total economic value of $116.9K, a Value Per Fan of $215.56 and an average value per post of $2.3K, Red Bull Salzburg ranks #2535 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,292
Total Value
$116,905
Value Per 1K Fans
$216
Performance
Posts
51
Followers
542.3K
Impressions
6.3M
Engagement
144.9K
Eng. Rate
2.30%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1579 | Pallacanestro Olimpia Milano | $117.2K |
| #1580 | Southend United | $117.2K |
| #1581 | Band Sports | $117.0K |
| #1582 | Red Bull Salzburg | $116.9K |
| #1583 | Austin FC | $116.9K |
| #1584 | Fédération Equestre Internationale (FEI) | $116.6K |
| #1585 | North Queensland Cowboys | $116.6K |
Per 1K Fans
| #2532 | Pedro Acosta | $216.36 |
| #2533 | Septemvri Sofia | $216.20 |
| #2534 | Kaulig Racing | $215.88 |
| #2535 | Red Bull Salzburg | $215.56 |
| #2536 |  Team RRQ | $215.31 |
| #2537 | Cloud9 | $214.95 |
| #2538 | FC Lahti | $214.91 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.