Falkirk is a Sports Teams Instagram account with 20.3K followers from Global.
With a total economic value of $25.2K, a Value Per Fan of $1.24K and an average value per post of $513, Falkirk ranks #651 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$513
Total Value
$25,159
Value Per 1K Fans
$1,239
Performance
Posts
49
Followers
20.3K
Impressions
775.4K
Engagement
34.0K
Eng. Rate
4.38%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #3001 | Nathan Ake | $25.2K |
| #3002 | Mitteldeutscher BC | $25.2K |
| #3003 | Anadolu Efes S.K. | $25.2K |
| #3004 | Falkirk | $25.2K |
| #3005 | Shamrock Rovers | $25.1K |
| #3006 | Hallescher FC | $25.1K |
| #3007 | Guarani FC | $25.1K |
Per 1K Fans
| #648 | The Overlap | $1.24K |
| #649 | ICE Hockey League | $1.24K |
| #650 | Werder Bremen Frauen | $1.24K |
| #651 | Falkirk | $1.24K |
| #652 | ESPN Golf | $1.24K |
| #653 | Marquette Golden Eagles Men's Basketball | $1.24K |
| #654 | Hurricanes | $1.23K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.