Falcão 12 is a Athletes Instagram account with 9.4M followers from Brazil.
With a total economic value of $73.4K, a Value Per Fan of $7.83 and an average value per post of $8.2K, Falcão 12 ranks #5476 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$8,153
Total Value
$73,373
Value Per 1K Fans
$8
Performance
Posts
9
Followers
9.4M
Impressions
8.0M
Engagement
490.4K
Eng. Rate
6.10%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1940 | Victor Oladipo | $73.6K |
| #1941 | Stade Brestois 29 | $73.6K |
| #1942 |  Alyssa Thompson | $73.5K |
| #1943 |  Falcão 12 | $73.4K |
| #1944 | Gary Neville | $73.4K |
| #1945 | Skellefteå AIK | $73.4K |
| #1946 | EuroCup Basketball | $73.3K |
Per 1K Fans
| #5473 | Martin De Nenno | $7.87 |
| #5474 | Francesco Laporta | $7.85 |
| #5475 | Alex Walsh | $7.85 |
| #5476 | Falcão 12 | $7.83 |
| #5477 | PIEZAS | $7.82 |
| #5478 | Yassine Bounou | $7.80 |
| #5479 | Derrick Henry | $7.80 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.