Total Value (Last 30 days)
$28.3M
Value Per 1K Fans
$686.55
Performance (Last 30 days)
Followers
41.2M
Posts
263
Impressions
1344.7M
Engagement
98.0M
Eng. Rate
7.29%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #10 | Taylor Swift | $37.8M |
| #11 |  Mundo NFL | $36.9M |
| #12 | SportsCenter | $35.8M |
| #13 | F1 | $28.3M |
| #14 | Complex | $26.8M |
| #15 | Premier League | $25.4M |
| #16 | Real Madrid | $22.9M |
Per 1K Fans
| #1099 | Ligue 1 | $689.17 |
| #1100 | Victor Perez | $687.90 |
| #1101 | Leonard Williams | $686.79 |
| #1102 | F1 | $686.55 |
| #1103 | Sportskeeda Cricket | $686.42 |
| #1104 | Newcastle Red Bulls | $686.07 |
| #1105 | Wealdstone | $685.29 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #4 | ESPN Global | $41.5M |
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
| #8 | Complex | $26.8M |
| #9 | Billboard | $22.7M |
| #10 | NBA on ESPN | $21.7M |
Per 1K Fans
| #250 | Pittsburgh Panthers Men's Basketball | $693.90 |
| #251 | Wake Forest Demon Deacons Men's Basketball | $689.91 |
| #252 | Leonard Williams | $686.79 |
| #253 | F1 | $686.55 |
| #254 | Collega Park Skyhawks | $675.23 |
| #255 | Columbus Crew SC | $672.60 |
| #256 | FC Cincinnati | $671.11 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | International Cricket Council (ICC) | $47.6M |
| #4 | F1 | $28.3M |
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
Per 1K Fans
| #168 | HotelPlanner Tour | $699.50 |
| #169 |  Saudi Pro League Brasil | $694.62 |
| #170 | Ligue 1 | $689.17 |
| #171 | F1 | $686.55 |
| #172 | Germany Men's Hockey Team | $684.86 |
| #173 | Veikkausliiga | $675.74 |
| #174 | NASCAR | $664.36 |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | F1 | $28.3M |
| #4 | WWE | $17.2M |
| #5 | NHL | $12.7M |
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
Per 1K Fans
| #10 | MLB | $792.35 |
| #11 | EHF Champions League | $764.57 |
| #12 | NWSL | $754.01 |
| #13 | F1 | $686.55 |
| #14 | NASCAR | $664.36 |
| #15 | NBA | $637.57 |
| #16 | MLS | $599.33 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.