Total Value (Last 30 days)
$2.6M
Value Per 1K Fans
$1.60K
Performance (Last 30 days)
Followers
1.6M
Posts
265
Impressions
75.4M
Engagement
2.5M
Eng. Rate
3.28%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #156 | World Snooker Tour | $2.7M |
| #157 | Erling Haaland | $2.7M |
| #158 |  Philadelphia Eagles | $2.6M |
| #159 | England Rugby | $2.6M |
| #160 | France Olympic Team | $2.6M |
| #161 | Real Betis | $2.5M |
| #162 | Sony Pictures | $2.5M |
Per 1K Fans
| #384 | Vancouver FC | $1.60K |
| #385 | Switzerland SailGP | $1.60K |
| #386 | Aviron Bayonnais | $1.60K |
| #387 | England Rugby | $1.60K |
| #388 |  Olympique de Marseille Féminin | $1.60K |
| #389 | Raceday TV | $1.60K |
| #390 | KG Rap | $1.59K |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #16 | BBC Sport | $3.4M |
| #17 | Team GB | $3.0M |
| #18 |  Jeremy Lynch | $2.7M |
| #19 | England Rugby | $2.6M |
| #20 | Nottingham Forest FC | $2.0M |
| #21 | talkSPORT | $1.9M |
| #22 | Zayn Malik | $1.9M |
Per 1K Fans
| #62 | Saracens | $1.74K |
| #63 | Yorkshire CCC | $1.72K |
| #64 | Blyth Spartans AFC | $1.71K |
| #65 | England Rugby | $1.60K |
| #66 | Derbyshire CCC | $1.58K |
| #67 | Welsh Rugby | $1.58K |
| #68 | Hibernian | $1.58K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #44 | FK Bodø/Glimt | $2.8M |
| #45 | cricket.com.au | $2.7M |
| #46 | Philadelphia Eagles | $2.6M |
| #47 | England Rugby | $2.6M |
| #48 | France Olympic Team | $2.6M |
| #49 | Real Betis | $2.5M |
| #50 | New York Knicks | $2.5M |
Per 1K Fans
| #215 | Vancouver FC | $1.60K |
| #216 | Switzerland SailGP | $1.60K |
| #217 | Aviron Bayonnais | $1.60K |
| #218 | England Rugby | $1.60K |
| #219 | Olympique de Marseille Féminin | $1.60K |
| #220 | New Zealand SailGP | $1.58K |
| #221 | Derbyshire CCC | $1.58K |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #5 | Chelsea Football Club | $6.2M |
| #6 | England Cricket | $3.7M |
| #7 | Team GB | $3.0M |
| #8 | England Rugby | $2.6M |
| #9 | Nottingham Forest FC | $2.0M |
| #10 | Tottenham Hotspur Football Club | $1.8M |
| #11 | Arsenal Women | $1.7M |
Per 1K Fans
| #41 | Saracens | $1.74K |
| #42 | Yorkshire CCC | $1.72K |
| #43 | Blyth Spartans AFC | $1.71K |
| #44 | England Rugby | $1.60K |
| #45 | Derbyshire CCC | $1.58K |
| #46 | Welsh Rugby | $1.58K |
| #47 | Hibernian | $1.58K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.