Edinburgh Rugby is a Sports Teams Instagram account with 117.7K followers from United Kingdom.
With a total economic value of $120.9K, a Value Per Fan of $1.03K and an average value per post of $1.1K, Edinburgh Rugby ranks #810 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,070
Total Value
$120,890
Value Per 1K Fans
$1,027
Performance
Posts
113
Followers
117.7K
Impressions
3.4M
Engagement
156.3K
Eng. Rate
4.57%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1549 | Albania Football Team | $121.2K |
| #1550 | Al-Ittihad Club | $121.2K |
| #1551 | Perrie Edwards | $121.2K |
| #1552 | Edinburgh Rugby | $120.9K |
| #1553 | Santa Cruz Warriors | $120.8K |
| #1554 |  Marcos Roberto Silveira Reis | $120.6K |
| #1555 | Ozzy Man Reviews | $119.8K |
Per 1K Fans
| #807 | Butler Bulldogs Men's Basketball | $1.03K |
| #808 | Valmir dos Santos | $1.03K |
| #809 | Ratiopharm Ulm | $1.03K |
| #810 | Edinburgh Rugby | $1.03K |
| #811 | Trebic | $1.03K |
| #812 | Openbank Aspar Team | $1.02K |
| #813 | James Trafford | $1.02K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.