Novak Djokovic is a Athletes Instagram account with 16.4M followers from Serbia.
With a total economic value of $454.6K, a Value Per Fan of $27.73 and an average value per post of $90.9K, Novak Djokovic ranks #4432 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$90,928
Total Value
$454,642
Value Per 1K Fans
$28
Performance
Posts
5
Followers
16.4M
Impressions
26.5M
Engagement
2.7M
Eng. Rate
10.21%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking βOverall
| #726 | AZ Alkmaar | $456.8K |
| #727 | Racing TV | $456.7K |
| #728 | Seattle Kraken | $455.8K |
| #729 | Novak Djokovic | $454.6K |
| #730 | Harsh Beniwal | $453.0K |
| #731 | Milwaukee Brewers | $451.9K |
| #732 | Confederation of African Football (CAF) | $451.7K |
Per 1K Fans
| #4429 | Batalha da Norte | $27.82 |
| #4430 | Al-Nassr | $27.77 |
| #4431 | Tom Lewis | $27.74 |
| #4432 | Novak Djokovic | $27.73 |
| #4433 | Evan Ferguson | $27.69 |
| #4434 | Pinar Karsiyaka | $27.68 |
| #4435 | Alexey Molchanov | $27.67 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.