Douglas Luiz is a Athletes Instagram account with 1.4M followers from Brazil.
With a total economic value of $22.6K, a Value Per Fan of $16.26 and an average value per post of $5.6K, Douglas Luiz ranks #4892 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$5,648
Total Value
$22,593
Value Per 1K Fans
$16
Performance
Posts
4
Followers
1.4M
Impressions
1.4M
Engagement
120.8K
Eng. Rate
8.85%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #3107 | David Alaba | $22.6K |
| #3108 | Donovan Mitchell | $22.6K |
| #3109 | Pontault-Combault Handball | $22.6K |
| #3110 | Douglas Luiz | $22.6K |
| #3111 | Perth Glory FC | $22.6K |
| #3112 | College of Charleston Cougars Men's Basketball | $22.6K |
| #3113 | Leicester Tigers Women | $22.6K |
Per 1K Fans
| #4889 | Elohim Prandi | $16.29 |
| #4890 | Michael Van Der Mark | $16.29 |
| #4891 | Bengal Warriors | $16.27 |
| #4892 | Douglas Luiz | $16.26 |
| #4893 | Denilson | $16.24 |
| #4894 | Shinnosuke Oka | $16.20 |
| #4895 | Naorem Mahesh Singh | $16.18 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.