Total Value (Last 30 days)
$517.8K
Value Per 1K Fans
$512.11
Performance (Last 30 days)
Followers
1.0M
Posts
87
Impressions
14.7M
Engagement
1.2M
Eng. Rate
8.02%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #590 | Borussia Mönchengladbach | $522.1K |
| #591 | Matheus Cunha | $520.6K |
| #592 | George Kittle | $520.4K |
| #593 | Detroit Red Wings | $517.8K |
| #594 | Valencia C.F. | $516.8K |
| #595 | Conor McGregor | $515.3K |
| #596 | Huda Kattan | $514.6K |
Per 1K Fans
| #1427 | Northampton Saints | $514.12 |
| #1428 | Pinguins Bremerhaven | $513.26 |
| #1429 | Persija Jakarta | $513.02 |
| #1430 | Detroit Red Wings | $512.11 |
| #1431 | Max Fosh | $511.40 |
| #1432 |  Buffalo Bills | $511.09 |
| #1433 | Zaragoza | $510.06 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #182 |  Will Smith | $543.7K |
| #183 | New Orleans Pelicans | $529.1K |
| #184 | George Kittle | $520.4K |
| #185 | Detroit Red Wings | $517.8K |
| #186 | Huda Kattan | $514.6K |
| #187 | Dallas Stars | $513.0K |
| #188 | Chris Pratt | $499.2K |
Per 1K Fans
| #306 | FC Dallas | $516.24 |
| #307 | Fordham Rams Men's Basketball | $514.42 |
| #308 | Connecticut Sun | $514.18 |
| #309 | Detroit Red Wings | $512.11 |
| #310 | Buffalo Bills | $511.09 |
| #311 | Iowa Wolves | $507.00 |
| #312 | Las Vegas Aces | $505.73 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #233 | New Orleans Pelicans | $529.1K |
| #234 | Brisbane Broncos | $523.3K |
| #235 | Borussia Mönchengladbach | $522.1K |
| #236 | Detroit Red Wings | $517.8K |
| #237 | Valencia C.F. | $516.8K |
| #238 | Dallas Stars | $513.0K |
| #239 | PSV | $512.6K |
Per 1K Fans
| #1000 | Northampton Saints | $514.12 |
| #1001 | Pinguins Bremerhaven | $513.26 |
| #1002 | Persija Jakarta | $513.02 |
| #1003 | Detroit Red Wings | $512.11 |
| #1004 | Buffalo Bills | $511.09 |
| #1005 | Zaragoza | $510.06 |
| #1006 | Deportivo Táchira FC | $509.28 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #72 | Chicago Fire FC | $548.7K |
| #73 |  San Diego FC | $548.0K |
| #74 | New Orleans Pelicans | $529.1K |
| #75 | Detroit Red Wings | $517.8K |
| #76 | Dallas Stars | $513.0K |
| #77 | St. Louis Cardinals | $497.3K |
| #78 |  Baltimore Ravens | $496.6K |
Per 1K Fans
| #235 | FC Dallas | $516.24 |
| #236 | Fordham Rams Men's Basketball | $514.42 |
| #237 | Connecticut Sun | $514.18 |
| #238 | Detroit Red Wings | $512.11 |
| #239 | Buffalo Bills | $511.09 |
| #240 | Iowa Wolves | $507.00 |
| #241 | Las Vegas Aces | $505.73 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.