Detroit Red Wings is a Sports Teams Instagram account with 1.0M followers from United States.
With a total economic value of $698.9K, a Value Per Fan of $688.61 and an average value per post of $5.2K, Detroit Red Wings ranks #1221 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$5,177
Total Value
$698,867
Value Per 1K Fans
$689
Performance
Posts
135
Followers
1.0M
Impressions
18.5M
Engagement
1.1M
Eng. Rate
6.05%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking βOverall
| #523 | Fore Play Golf | $699.8K |
| #524 | joe.co.uk | $699.5K |
| #525 | FK BodΓΈ/Glimt | $699.2K |
| #526 | Detroit Red Wings | $698.9K |
| #527 | Brighton and Hove Albion Football Club | $698.8K |
| #528 | Olympique Lyonnais | $696.9K |
| #529 | Milwaukee Bucks | $694.5K |
Per 1K Fans
| #1218 | Santa Cruz Warriors | $689.83 |
| #1219 | Olympique Lyonnais Feminin | $689.11 |
| #1220 | FK Jedinstvo Ub | $688.79 |
| #1221 | Detroit Red Wings | $688.61 |
| #1222 | ESPN MMA | $687.93 |
| #1223 | LPGA of Japan Tour | $687.42 |
| #1224 |  AFC Totton | $686.66 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.