Total Value (Last 30 days)
$1.6M
Value Per 1K Fans
$756.71
Performance (Last 30 days)
Followers
2.2M
Posts
72
Impressions
42.6M
Engagement
1.2M
Eng. Rate
2.93%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking βOverall
| #246 | Team Italy | $1.7M |
| #247 | Milwaukee Bucks | $1.6M |
| #248 | River Plate | $1.6M |
| #249 |  Detroit Lions | $1.6M |
| #250 | CricTracker | $1.6M |
| #251 | TVI | $1.6M |
| #252 | ESPN Deportes | $1.6M |
Per 1K Fans
| #990 | Bemer Pioneers Vorarlberg | $759.74 |
| #991 | MLB Network | $759.01 |
| #992 | Trackhouse Racing | $758.85 |
| #993 | Detroit Lions | $756.71 |
| #994 | Toronto Argonauts | $755.18 |
| #995 | NWSL | $754.01 |
| #996 | Sunderland | $750.54 |
πΊπΈ United States Rankings (1,069 accounts)
View Ranking βOverall
| #86 | BET Network | $1.7M |
| #87 | Edmonton Oilers | $1.7M |
| #88 | Milwaukee Bucks | $1.6M |
| #89 | Detroit Lions | $1.6M |
| #90 | Sexyy Red | $1.6M |
| #91 | MLB Network | $1.5M |
| #92 | UFC Eurasia | $1.5M |
Per 1K Fans
| #227 | Birmingham Squadron | $771.74 |
| #228 | EHF Champions League | $764.57 |
| #229 | MLB Network | $759.01 |
| #230 | Detroit Lions | $756.71 |
| #231 | NWSL | $754.01 |
| #232 | Nashville Predators | $750.24 |
| #233 | Nashville SC | $746.39 |
Sports Teams Rankings (2,642 accounts)
View Ranking βOverall
| #85 | Manchester United Women | $1.7M |
| #86 | Milwaukee Bucks | $1.6M |
| #87 | River Plate | $1.6M |
| #88 | Detroit Lions | $1.6M |
| #89 | Hamburger SV | $1.6M |
| #90 | Aston Villa Football Club | $1.6M |
| #91 | Clube AtleΜtico Mineiro | $1.5M |
Per 1K Fans
| #671 |  Persijap Jepara | $759.99 |
| #672 | Bemer Pioneers Vorarlberg | $759.74 |
| #673 | Trackhouse Racing | $758.85 |
| #674 | Detroit Lions | $756.71 |
| #675 | Toronto Argonauts | $755.18 |
| #676 | Sunderland | $750.54 |
| #677 | Nashville Predators | $750.24 |
πΊπΈ Sports Teams in United States (450 accounts)
View Ranking βOverall
| #24 | Los Angeles Clippers | $1.8M |
| #25 | Edmonton Oilers | $1.7M |
| #26 | Milwaukee Bucks | $1.6M |
| #27 | Detroit Lions | $1.6M |
| #28 |  San Francisco 49ers | $1.5M |
| #29 | Detroit Pistons | $1.5M |
| #30 | Philadelphia 76ers | $1.5M |
Per 1K Fans
| #172 | Los Angeles FC | $779.75 |
| #173 | Kansas State Wildcats Women's Basketball | $776.81 |
| #174 | Birmingham Squadron | $771.74 |
| #175 | Detroit Lions | $756.71 |
| #176 | Nashville Predators | $750.24 |
| #177 | Nashville SC | $746.39 |
| #178 | Duke Blue Devils Women's Basketball | $744.31 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.