Demarai Gray is a Athletes Instagram account with 316.5K followers from United Kingdom.
With a total economic value of $5.0K, a Value Per Fan of $15.70 and an average value per post of $2.5K, Demarai Gray ranks #4914 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,485
Total Value
$4,969
Value Per 1K Fans
$16
Performance
Posts
2
Followers
316.5K
Impressions
172.4K
Engagement
12.6K
Eng. Rate
7.29%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #4585 | NK Maribor | $5.0K |
| #4586 | Ai Ogura | $5.0K |
| #4587 | Kuopion Palloseura | $5.0K |
| #4588 | Demarai Gray | $5.0K |
| #4589 | JS Cherbourg Manche Handball | $5.0K |
| #4590 | C.D. Feirense | $5.0K |
| #4591 | FC Koper | $5.0K |
Per 1K Fans
| #4911 |  Joan Garcia | $15.78 |
| #4912 | Sabrina Sato | $15.77 |
| #4913 | Al Ahly SC | $15.74 |
| #4914 | Demarai Gray | $15.70 |
| #4915 | Flavia Maria de Lima | $15.69 |
| #4916 | Valkyrae | $15.68 |
| #4917 | Jannik Sinner | $15.67 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.