Dallas Cowboys is a Sports Teams Instagram account with 5.1M followers from United States.
With a total economic value of $895.1K, a Value Per Fan of $176.09 and an average value per post of $14.7K, Dallas Cowboys ranks #2755 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$14,674
Total Value
$895,124
Value Per 1K Fans
$176
Performance
Posts
61
Followers
5.1M
Impressions
26.1M
Engagement
1.6M
Eng. Rate
6.12%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #423 | CNBC TV18 | $898.1K |
| #424 | Atlanta Braves | $897.9K |
| #425 | UFC India | $895.2K |
| #426 |  Dallas Cowboys | $895.1K |
| #427 | Lollapalooza | $895.1K |
| #428 | RB Leipzig | $894.0K |
| #429 | Hawthorn Football Club | $889.3K |
Per 1K Fans
| #2752 | USA Men's Hockey Team | $176.75 |
| #2753 | Robby Berger | $176.61 |
| #2754 | Southampton Football Club | $176.45 |
| #2755 | Dallas Cowboys | $176.09 |
| #2756 | Persis Solo | $176.02 |
| #2757 | FC Dallas | $176.00 |
| #2758 |  Ferroviária | $175.94 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.