Santos Laguna is a Sports Teams Instagram account with 428.0K followers from Mexico.
With a total economic value of $44.0K, a Value Per Fan of $102.69 and an average value per post of $423, Santos Laguna ranks #3280 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$423
Total Value
$43,953
Value Per 1K Fans
$103
Performance
Posts
104
Followers
428.0K
Impressions
4.7M
Engagement
246.6K
Eng. Rate
5.30%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2443 | Central Coast Mariners FC | $44.1K |
| #2444 | Leonardo DiCaprio | $44.0K |
| #2445 | Jessica Von Bredow-Werndl | $44.0K |
| #2446 | Santos Laguna | $44.0K |
| #2447 | Caracas FC | $43.8K |
| #2448 | Scott Redding | $43.8K |
| #2449 | Majesticks GC | $43.7K |
Per 1K Fans
| #3277 | WorldSBK | $102.96 |
| #3278 | Team Liquid | $102.84 |
| #3279 | Gresini Racing | $102.82 |
| #3280 | Santos Laguna | $102.69 |
| #3281 | FK TSC Backa Topola | $102.64 |
| #3282 | Paarl Royals | $102.61 |
| #3283 |  Flavio Cobolli | $102.40 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.