Total Value (Last 30 days)
$220.3K
Value Per 1K Fans
$824.69
Performance (Last 30 days)
Followers
267.1K
Posts
134
Impressions
10.8M
Engagement
500.4K
Eng. Rate
4.63%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1040 | Australia SailGP | $221.8K |
| #1041 | Liverpool FC Foundation | $221.5K |
| #1042 | FMS Colombia | $221.3K |
| #1043 | Gallagher Chiefs | $220.3K |
| #1044 | FIFA | $220.1K |
| #1045 | Shreya Ghoshal | $220.0K |
| #1046 | Orlando City SC | $219.8K |
Per 1K Fans
| #905 | Wrexham AFC | $828.25 |
| #906 | WRAL | $828.05 |
| #907 | Overtime | $825.37 |
| #908 | Gallagher Chiefs | $824.69 |
| #909 | Hendrick Motorsports | $824.03 |
| #910 | UC San Diego Tritons Men's Basketball | $822.87 |
| #911 | Celtic FC | $822.76 |
🇳🇿 New Zealand Rankings (36 accounts)
View Ranking →Overall
| #3 | The New Zealand Olympic Team | $321.9K |
| #4 | The Blues | $241.9K |
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | New Zealand Men's Basketball Team | $217.3K |
| #8 | Highlanders | $161.7K |
| #9 | New Zealand SailGP | $106.7K |
Per 1K Fans
| #4 | New Zealand SailGP | $1.58K |
| #5 | Hurricanes | $1.37K |
| #6 | Highlanders | $969.28 |
| #7 | Gallagher Chiefs | $824.69 |
| #8 | New Zealand Cricket | $721.69 |
| #9 | The Blues | $691.00 |
| #10 | Dan Hillier | $506.45 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #441 | FC Barcelona BÃ squet | $222.4K |
| #442 | Benetton Rugby | $222.3K |
| #443 | Australia SailGP | $221.8K |
| #444 | Gallagher Chiefs | $220.3K |
| #445 | Orlando City SC | $219.8K |
| #446 | Spain Football Team | $219.6K |
| #447 | Valencia Basket Club | $218.0K |
Per 1K Fans
| #603 | Niners Chemnitz | $830.59 |
| #604 | Paris FC | $830.43 |
| #605 | Wrexham AFC | $828.25 |
| #606 | Gallagher Chiefs | $824.69 |
| #607 | Hendrick Motorsports | $824.03 |
| #608 | UC San Diego Tritons Men's Basketball | $822.87 |
| #609 | Celtic FC | $822.76 |
🇳🇿 Sports Teams in New Zealand (16 accounts)
View Ranking →Overall
| #3 | The New Zealand Olympic Team | $321.9K |
| #4 | The Blues | $241.9K |
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | Highlanders | $161.7K |
| #8 | New Zealand SailGP | $106.7K |
| #9 | New Zealand Warriors | $81.9K |
Per 1K Fans
| #3 | New Zealand SailGP | $1.58K |
| #4 | Hurricanes | $1.37K |
| #5 | Highlanders | $969.28 |
| #6 | Gallagher Chiefs | $824.69 |
| #7 | New Zealand Cricket | $721.69 |
| #8 | The Blues | $691.00 |
| #9 | New Zealand Rugby | $496.91 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.