Total Value (Last 30 days)
$4.9M
Value Per 1K Fans
$231.07
Performance (Last 30 days)
Followers
21.1M
Posts
389
Impressions
999.5M
Engagement
87.1M
Eng. Rate
8.72%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #85 | Los Angeles Lakers | $5.0M |
| #86 | SportsCenter Brasil | $5.0M |
| #87 | Inter Miami CF | $4.9M |
| #88 | Chennai Super Kings | $4.9M |
| #89 | Lady Gaga | $4.9M |
| #90 | Red Bull Racing | $4.8M |
| #91 | Sky Sports Italy | $4.8M |
Per 1K Fans
| #2321 | Spencer Johnson | $231.65 |
| #2322 | Yverdon Sport FC | $231.28 |
| #2323 | Unión La Calera | $231.17 |
| #2324 | Chennai Super Kings | $231.07 |
| #2325 | Saudi Pro League | $230.93 |
| #2326 | Venezia FC | $230.88 |
| #2327 | San Diego Padres | $230.80 |
🇮🇳 India Rankings (269 accounts)
View Ranking →Overall
| #1 | Star Sports India | $13.2M |
| #2 | India Cricket | $7.8M |
| #3 | Royal Challengers Bengaluru | $6.4M |
| #4 | Chennai Super Kings | $4.9M |
| #5 |  Jio Hotstar | $3.6M |
| #6 | Jatin Sapru | $3.6M |
| #7 | Matheus Gonze | $3.2M |
Per 1K Fans
| #47 | Delhi Capitals | $255.86 |
| #48 | Lucknow Supergiants | $248.32 |
| #49 | Varun Chakravarthy | $236.57 |
| #50 | Chennai Super Kings | $231.07 |
| #51 | Punjab FC | $227.96 |
| #52 | Kunal Samant | $221.68 |
| #53 | Netflix India | $217.27 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #22 | UFC | $5.1M |
| #23 | Los Angeles Lakers | $5.0M |
| #24 | Inter Miami CF | $4.9M |
| #25 | Chennai Super Kings | $4.9M |
| #26 | Red Bull Racing | $4.8M |
| #27 | Minnesota Timberwolves | $4.6M |
| #28 |  New England Patriots | $4.4M |
Per 1K Fans
| #1658 | Lausanne HC | $231.70 |
| #1659 | Yverdon Sport FC | $231.28 |
| #1660 | Unión La Calera | $231.17 |
| #1661 | Chennai Super Kings | $231.07 |
| #1662 | Venezia FC | $230.88 |
| #1663 | San Diego Padres | $230.80 |
| #1664 |  Washington Commanders | $230.65 |
🇮🇳 Sports Teams in India (40 accounts)
View Ranking →Overall
| #1 | India Cricket | $7.8M |
| #2 | Royal Challengers Bengaluru | $6.4M |
| #3 | Chennai Super Kings | $4.9M |
| #4 | Mumbai Indians | $2.2M |
| #5 | Punjab Kings | $1.8M |
| #6 | Rajasthan Royals | $1.7M |
| #7 | Women's Premier League | $1.4M |
Per 1K Fans
| #8 | Royal Challengers Bengaluru | $292.32 |
| #9 | Delhi Capitals | $255.86 |
| #10 | Lucknow Supergiants | $248.32 |
| #11 | Chennai Super Kings | $231.07 |
| #12 | Punjab FC | $227.96 |
| #13 | Bengaluru FC | $216.99 |
| #14 | India Cricket | $200.29 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.