Total Value (Last 30 days)
$6.2M
Value Per 1K Fans
$138.06
Performance (Last 30 days)
Followers
44.8M
Posts
317
Impressions
527.6M
Engagement
32.5M
Eng. Rate
6.16%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #66 | Arsenal Football Club | $6.3M |
| #67 | Mr Beast | $6.3M |
| #68 | Tennis TV | $6.2M |
| #69 | Chelsea Football Club | $6.2M |
| #70 | 50 Cent | $6.1M |
| #71 | Onefootball | $5.9M |
| #72 | espnW | $5.7M |
Per 1K Fans
| #2863 | Cercle Brugge | $138.29 |
| #2864 | Ñublense | $138.23 |
| #2865 | PSM Makassar | $138.17 |
| #2866 | Chelsea Football Club | $138.06 |
| #2867 | Youngui | $137.85 |
| #2868 | Good Good | $137.59 |
| #2869 | AS FAR | $137.56 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #6 | SPORTbible | $7.0M |
| #7 | Arsenal Football Club | $6.3M |
| #8 | Tennis TV | $6.2M |
| #9 | Chelsea Football Club | $6.2M |
| #10 | Netflix UK & Ireland | $5.3M |
| #11 | LADBible | $4.7M |
| #12 | Sky Sports | $4.5M |
Per 1K Fans
| #394 | Jack Downer | $142.20 |
| #395 | Scotland Men's Hockey Team | $141.20 |
| #396 | Justin Rose | $140.89 |
| #397 | Chelsea Football Club | $138.06 |
| #398 | Rising Ballers | $136.22 |
| #399 | Jordan Pickford | $134.99 |
| #400 | The Sun Football | $134.60 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #14 | FC Bayern München | $6.7M |
| #15 | Royal Challengers Bengaluru | $6.4M |
| #16 | Arsenal Football Club | $6.3M |
| #17 | Chelsea Football Club | $6.2M |
| #18 | Ferrari | $5.6M |
| #19 | San Antonio Spurs | $5.6M |
| #20 | Mercedes | $5.6M |
Per 1K Fans
| #2025 | Cercle Brugge | $138.29 |
| #2026 | Ñublense | $138.23 |
| #2027 | PSM Makassar | $138.17 |
| #2028 | Chelsea Football Club | $138.06 |
| #2029 | AS FAR | $137.56 |
| #2030 |  Denmark Women's Football Team | $137.19 |
| #2031 | Atlanta Dream | $136.78 |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #2 | Manchester City Football Club | $10.7M |
| #3 | Liverpool Football Club | $8.0M |
| #4 | Arsenal Football Club | $6.3M |
| #5 | Chelsea Football Club | $6.2M |
| #6 | England Cricket | $3.7M |
| #7 | Team GB | $3.0M |
| #8 | England Rugby | $2.6M |
Per 1K Fans
| #280 | Nottinghamshire CCC | $159.35 |
| #281 | Enfield Town | $159.06 |
| #282 | St Johnstone | $147.06 |
| #283 | Chelsea Football Club | $138.06 |
| #284 | Cheshunt FC | $133.76 |
| #285 | Fnatic | $131.72 |
| #286 | Aston Villa Women FC | $131.44 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.