Total Value (Last 30 days)
$17.5M
Value Per 1K Fans
$144.71
Performance (Last 30 days)
Followers
121.2M
Posts
253
Impressions
1620.6M
Engagement
71.3M
Eng. Rate
4.40%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #18 | NBA on ESPN | $21.7M |
| #19 | Snoop Dogg | $18.8M |
| #20 |  Barstool Sports | $17.7M |
| #21 | UEFA Champions League | $17.5M |
| #22 | WWE | $17.2M |
| #23 | Netflix USA | $16.9M |
| #24 | NFL Network | $16.9M |
Per 1K Fans
| #2812 | Atletico de Madrid Femenino | $145.07 |
| #2813 | Costa Rica Football Team | $144.88 |
| #2814 | Cobreloa | $144.81 |
| #2815 | UEFA Champions League | $144.71 |
| #2816 | Borussia Dortmund | $144.62 |
| #2817 | Stal Mielec | $144.56 |
| #2818 |  Green Bay Packers | $144.56 |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 |  Mundo NFL | $36.9M |
| #3 | UEFA Champions League | $17.5M |
| #4 | ICC T20 World Cup | $16.4M |
| #5 | ISU Figure Skating | $12.1M |
| #6 | International Olympic Committee (IOC) | $11.3M |
| #7 | SportsCenter ESPN | $10.1M |
Per 1K Fans
| #242 |  Cray Wanderers | $146.50 |
| #243 | Manchester United Foundation | $145.88 |
| #244 | Kerstin Casparij | $145.45 |
| #245 | UEFA Champions League | $144.71 |
| #246 | World Rugby | $142.54 |
| #247 | Smash GC | $139.65 |
| #248 | World Flying Disc Federation | $136.73 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #3 | International Cricket Council (ICC) | $47.6M |
| #4 | F1 | $28.3M |
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
| #8 | ICC T20 World Cup | $16.4M |
| #9 | NHL | $12.7M |
Per 1K Fans
| #374 | Iran Men's Basketball Team | $146.31 |
| #375 | Cape Verde Men's Basketball Team | $146.07 |
| #376 | Manchester United Foundation | $145.88 |
| #377 | UEFA Champions League | $144.71 |
| #378 | Centro Integrado de Performance Humana (CIPH) | $144.44 |
| #379 | INSTITUTO DO ATLETISMO DE FOZ DO IGUAÇU | $143.57 |
| #380 | World Rugby | $142.54 |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 | UEFA Champions League | $17.5M |
| #3 | ICC T20 World Cup | $16.4M |
| #4 | ISU Figure Skating | $12.1M |
| #5 | International Olympic Committee (IOC) | $11.3M |
| #6 | PGA Tour | $8.1M |
| #7 | Moto GP | $6.6M |
Per 1K Fans
| #115 | Copa Sudamericana | $155.33 |
| #116 | Arsenal In The Community | $153.84 |
| #117 | Manchester United Foundation | $145.88 |
| #118 | UEFA Champions League | $144.71 |
| #119 | World Rugby | $142.54 |
| #120 | World Flying Disc Federation | $136.73 |
| #121 | Copa Libertadores | $133.73 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.