Montreal Canadiens is a Sports Teams Instagram account with 1.2M followers from United States.
With a total economic value of $1.5M, a Value Per Fan of $1.23K and an average value per post of $7.2K, Montreal Canadiens ranks #660 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$7,200
Total Value
$1,475,926
Value Per 1K Fans
$1,225
Performance
Posts
205
Followers
1.2M
Impressions
43.7M
Engagement
3.7M
Eng. Rate
8.37%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #275 | Denver Nuggets | $1.5M |
| #276 | Italy Football Team | $1.5M |
| #277 | Dazn Italy | $1.5M |
| #278 | Montreal Canadiens | $1.5M |
| #279 | Viraj Ghelani | $1.5M |
| #280 | Cricket Addictor | $1.5M |
| #281 | Ronda Rousey | $1.5M |
Per 1K Fans
| #657 | Hemel Hempstead Town FC | $1.23K |
| #658 | 1. FC Köln | $1.23K |
| #659 | South Florida Bulls Women's Basketball | $1.23K |
| #660 | Montreal Canadiens | $1.23K |
| #661 | New Zealand Rugby | $1.22K |
| #662 |  International Table Tennis Federation | $1.22K |
| #663 | George Mason Patriots Men's Basketball | $1.22K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.