Callum Wilson is a Athletes Instagram account with 1.2M followers from United Kingdom.
With a total economic value of $485, a Value Per Fan of $0.40 and an average value per post of $162, Callum Wilson ranks #6535 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$162
Total Value
$485
Value Per 1K Fans
$0
Performance
Posts
3
Followers
1.2M
Impressions
20.9K
Engagement
23
Eng. Rate
0.11%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #6013 | Joel Corry | $492 |
| #6014 | IPEFE Instituto de Educação Física e Esporte | $490 |
| #6015 | Projeto Londrina Atletismo | $487 |
| #6016 | Callum Wilson | $485 |
| #6017 | Deco | $483 |
| #6018 |  Filippo Farioli | $483 |
| #6019 | Ashley Barnes | $481 |
Per 1K Fans
| #6532 | Rashid Khan | $0.43 |
| #6533 | Mohammad Nabi | $0.42 |
| #6534 | Shai Hope | $0.41 |
| #6535 | Callum Wilson | $0.40 |
| #6536 | Andre Russell | $0.40 |
| #6537 | Jack Maynard | $0.39 |
| #6538 | Neeraj Chopra | $0.39 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.