Buffalo Bills is a Sports Teams Instagram account with 2.5M followers from United States.
With a total economic value of $774.0K, a Value Per Fan of $306.32 and an average value per post of $16.1K, Buffalo Bills ranks #2138 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$16,125
Total Value
$774,004
Value Per 1K Fans
$306
Performance
Posts
48
Followers
2.5M
Impressions
21.0M
Engagement
1.3M
Eng. Rate
6.06%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #475 | Max Verstappen | $777.4K |
| #476 | Ohio State Buckeyes Men's Basketball | $776.2K |
| #477 | Washington Wizards | $774.6K |
| #478 |  Buffalo Bills | $774.0K |
| #479 | West Ham United Football Club | $772.1K |
| #480 | St John's Red Storm Men's Basketball | $771.2K |
| #481 | Indiana Fever | $770.3K |
Per 1K Fans
| #2135 | 1. FC Heidenheim | $306.96 |
| #2136 |  Jesse Derry | $306.80 |
| #2137 | Washington Mystics | $306.76 |
| #2138 | Buffalo Bills | $306.32 |
| #2139 | Jack Downer | $306.25 |
| #2140 | Red Bull KTM Racing | $305.27 |
| #2141 | Colo-Colo | $304.97 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.