Total Value (Last 30 days)
$1.6M
Value Per 1K Fans
$302.05
Performance (Last 30 days)
Followers
5.4M
Posts
178
Impressions
66.8M
Engagement
3.5M
Eng. Rate
5.30%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #244 | Edmonton Oilers | $1.7M |
| #245 | Manchester United Women | $1.7M |
| #246 | Team Italy | $1.7M |
| #247 | Milwaukee Bucks | $1.6M |
| #248 | River Plate | $1.6M |
| #249 |  Detroit Lions | $1.6M |
| #250 | CricTracker | $1.6M |
Per 1K Fans
| #2009 | HC Ajoie | $303.40 |
| #2010 | Alianza Lima | $303.04 |
| #2011 | The Athletic FC | $302.39 |
| #2012 | Milwaukee Bucks | $302.05 |
| #2013 | Panathinaikos | $301.80 |
| #2014 | Club América Femenil | $301.13 |
| #2015 | Dominican Republic Men's Basketball Team | $301.11 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #85 | Post Malone | $1.7M |
| #86 | BET Network | $1.7M |
| #87 | Edmonton Oilers | $1.7M |
| #88 | Milwaukee Bucks | $1.6M |
| #89 | Detroit Lions | $1.6M |
| #90 | Sexyy Red | $1.6M |
| #91 | MLB Network | $1.5M |
Per 1K Fans
| #413 | Chip Ganassi Racing | $304.56 |
| #414 | New England Revolution | $304.54 |
| #415 | Cincinnati Reds | $303.66 |
| #416 | Milwaukee Bucks | $302.05 |
| #417 | UConn Huskies Men's Basketball | $300.72 |
| #418 | US Women's Soccer Team | $300.69 |
| #419 | Notre Dame Fighting Irish Men's Basketball | $300.07 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #83 | Rajasthan Royals | $1.7M |
| #84 | Edmonton Oilers | $1.7M |
| #85 | Manchester United Women | $1.7M |
| #86 | Milwaukee Bucks | $1.6M |
| #87 | River Plate | $1.6M |
| #88 | Detroit Lions | $1.6M |
| #89 | Hamburger SV | $1.6M |
Per 1K Fans
| #1442 | Cincinnati Reds | $303.66 |
| #1443 | HC Ajoie | $303.40 |
| #1444 | Alianza Lima | $303.04 |
| #1445 | Milwaukee Bucks | $302.05 |
| #1446 | Panathinaikos | $301.80 |
| #1447 | Club América Femenil | $301.13 |
| #1448 | Cheltenham Town | $300.98 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #23 | Dallas Mavericks | $1.8M |
| #24 | Los Angeles Clippers | $1.8M |
| #25 | Edmonton Oilers | $1.7M |
| #26 | Milwaukee Bucks | $1.6M |
| #27 | Detroit Lions | $1.6M |
| #28 |  San Francisco 49ers | $1.5M |
| #29 | Detroit Pistons | $1.5M |
Per 1K Fans
| #319 | Chip Ganassi Racing | $304.56 |
| #320 | New England Revolution | $304.54 |
| #321 | Cincinnati Reds | $303.66 |
| #322 | Milwaukee Bucks | $302.05 |
| #323 | UConn Huskies Men's Basketball | $300.72 |
| #324 | US Women's Soccer Team | $300.69 |
| #325 | Notre Dame Fighting Irish Men's Basketball | $300.07 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.