South Africa Rugby is a Sports Teams Instagram account with 1.6M followers from South Africa.
With a total economic value of $157.6K, a Value Per Fan of $100.52 and an average value per post of $9.3K, South Africa Rugby ranks #3304 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$9,269
Total Value
$157,570
Value Per 1K Fans
$101
Performance
Posts
17
Followers
1.6M
Impressions
7.5M
Engagement
355.1K
Eng. Rate
4.77%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1370 | Dolphins | $158.0K |
| #1371 | Joe Marler | $158.0K |
| #1372 | Openbank Aspar Team | $157.9K |
| #1373 | South Africa Rugby | $157.6K |
| #1374 | Sri Lanka Cricket | $157.5K |
| #1375 | Newcastle Jets FC | $157.2K |
| #1376 | Zaragoza | $157.0K |
Per 1K Fans
| #3301 | Coloso | $101.10 |
| #3302 | Hockey-Team Vaasan Sport | $100.75 |
| #3303 | Montevideo City Torque | $100.53 |
| #3304 | South Africa Rugby | $100.52 |
| #3305 | Hellenic Handball Federation | $100.50 |
| #3306 | Tom Wilson | $100.41 |
| #3307 |  Denmark Women's Football Team | $100.27 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.