The Blues is a Sports Teams Instagram account with 352.1K followers from New Zealand.
With a total economic value of $327.1K, a Value Per Fan of $928.76 and an average value per post of $1.7K, The Blues ranks #908 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,686
Total Value
$327,056
Value Per 1K Fans
$929
Performance
Posts
194
Followers
352.1K
Impressions
15.1M
Engagement
629.5K
Eng. Rate
4.18%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #897 | Jack Downer | $329.5K |
| #898 | Luke Littler | $328.7K |
| #899 | Nashville Predators | $327.3K |
| #900 | The Blues | $327.1K |
| #901 | Aviron Bayonnais | $326.5K |
| #902 | FIS Snowboarding | $325.8K |
| #903 | Amazon Music | $325.6K |
Per 1K Fans
| #905 |  Trackhouse Racing | $929.73 |
| #906 | Lucknow Supergiants | $929.20 |
| #907 | Charlotte FC | $928.91 |
| #908 | The Blues | $928.76 |
| #909 | MLB Network | $928.00 |
| #910 | Dolphins | $927.57 |
| #911 | Tremblay Handball | $927.16 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.