Total Value (Last 30 days)
$1.4M
Value Per 1K Fans
$721.69
Performance (Last 30 days)
Followers
2.0M
Posts
297
Impressions
153.3M
Engagement
8.4M
Eng. Rate
5.46%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #269 | Charlotte Hornets | $1.5M |
| #270 | Premier Padel | $1.5M |
| #271 | Podpah | $1.4M |
| #272 | New Zealand Cricket | $1.4M |
| #273 | Viraj Ghelani | $1.4M |
| #274 | Carabao Cup | $1.4M |
| #275 |  Dodgers Nation | $1.4M |
Per 1K Fans
| #1036 | Oyonnax Rugby | $722.58 |
| #1037 | OFI Crete | $722.54 |
| #1038 | World Baseball Classic | $722.00 |
| #1039 | New Zealand Cricket | $721.69 |
| #1040 | Leicester Tigers | $720.56 |
| #1041 | Sydney FC | $719.75 |
| #1042 | Grimsby Town | $719.43 |
🇳🇿 New Zealand Rankings (36 accounts)
View Ranking →Overall
| #1 | New Zealand Cricket | $1.4M |
| #2 | Hurricanes | $410.0K |
| #3 | The New Zealand Olympic Team | $321.9K |
| #4 | The Blues | $241.9K |
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | New Zealand Men's Basketball Team | $217.3K |
Per 1K Fans
| #5 | Hurricanes | $1.37K |
| #6 | Highlanders | $969.28 |
| #7 | Gallagher Chiefs | $824.69 |
| #8 | New Zealand Cricket | $721.69 |
| #9 | The Blues | $691.00 |
| #10 | Dan Hillier | $506.45 |
| #11 | New Zealand Rugby | $496.91 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #93 | Detroit Pistons | $1.5M |
| #94 | Philadelphia 76ers | $1.5M |
| #95 | Charlotte Hornets | $1.5M |
| #96 | New Zealand Cricket | $1.4M |
| #97 | 1. FC Köln | $1.4M |
| #98 | Team Japan | $1.4M |
| #99 | Women's Premier League | $1.4M |
Per 1K Fans
| #709 | South Sheilds FC | $722.82 |
| #710 | Oyonnax Rugby | $722.58 |
| #711 | OFI Crete | $722.54 |
| #712 | New Zealand Cricket | $721.69 |
| #713 | Leicester Tigers | $720.56 |
| #714 | Sydney FC | $719.75 |
| #715 | Grimsby Town | $719.43 |
🇳🇿 Sports Teams in New Zealand (16 accounts)
View Ranking →Overall
| #1 | New Zealand Cricket | $1.4M |
| #2 | Hurricanes | $410.0K |
| #3 | The New Zealand Olympic Team | $321.9K |
| #4 | The Blues | $241.9K |
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | Highlanders | $161.7K |
Per 1K Fans
| #4 | Hurricanes | $1.37K |
| #5 | Highlanders | $969.28 |
| #6 | Gallagher Chiefs | $824.69 |
| #7 | New Zealand Cricket | $721.69 |
| #8 | The Blues | $691.00 |
| #9 | New Zealand Rugby | $496.91 |
| #10 | New Zealand Women's Cricket Team | $290.74 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.