New Zealand Cricket is a Sports Teams Instagram account with 2.1M followers from New Zealand.
With a total economic value of $4.5M, a Value Per Fan of $2.12K and an average value per post of $14.9K, New Zealand Cricket ranks #299 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$14,917
Total Value
$4,475,163
Value Per 1K Fans
$2,117
Performance
Posts
300
Followers
2.1M
Impressions
453.6M
Engagement
25.9M
Eng. Rate
5.71%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #95 | Red Bull Racing | $4.6M |
| #96 | Bleacher Report Walkoff (BR Walkoff on social) | $4.6M |
| #97 | BBC | $4.5M |
| #98 | New Zealand Cricket | $4.5M |
| #99 | Sport Club Corinthians Paulista | $4.3M |
| #100 | Bleacher Report Football | $4.2M |
| #101 | Khaby Lame | $4.2M |
Per 1K Fans
| #296 | Torquay United | $2.13K |
| #297 | Racing.com | $2.12K |
| #298 |  Dubai BC | $2.12K |
| #299 | New Zealand Cricket | $2.12K |
| #300 | Sioux Falls Skyforce | $2.11K |
| #301 | World Snooker Tour | $2.11K |
| #302 | Hampshire CCC | $2.10K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.