Beyoncé is a Entertainment Instagram account with 308.0M followers from United States.
With a total economic value of $945.5K, a Value Per Fan of $3.07 and an average value per post of $472.8K, Beyoncé ranks #6061 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$472,758
Total Value
$945,516
Value Per 1K Fans
$3
Performance
Posts
2
Followers
308.0M
Impressions
29.2M
Engagement
3.5M
Eng. Rate
12.05%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #404 | Sporting CP | $956.7K |
| #405 | Zendaya | $952.8K |
| #406 | Philadelphia Phillies | $946.8K |
| #407 | Beyoncé | $945.5K |
| #408 | Lalisa Manobal | $940.5K |
| #409 |  Tampa Bay Buccaneers | $935.4K |
| #410 | Milan San-Remo | $934.3K |
Per 1K Fans
| #6058 | Alexis MaCallister | $3.09 |
| #6059 | Sam Burns | $3.08 |
| #6060 | Maroon 5 | $3.08 |
| #6061 | Beyoncé | $3.07 |
| #6062 | Dua Lipa | $3.06 |
| #6063 | Maren Morris | $3.05 |
| #6064 | Barbora Krejčíková | $3.05 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.