Auston Mathews is a Athletes Instagram account with 1.0M followers from United States.
With a total economic value of $97.7K, a Value Per Fan of $97.65 and an average value per post of $97.7K, Auston Mathews ranks #3327 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$97,656
Total Value
$97,656
Value Per 1K Fans
$98
Performance
Posts
1
Followers
1.0M
Impressions
2.0M
Engagement
105.7K
Eng. Rate
5.16%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1707 | Gloucester-Hartpury Women | $97.9K |
| #1708 | Alianza Lima | $97.8K |
| #1709 |  MoDo Hockey | $97.7K |
| #1710 | Auston Mathews | $97.7K |
| #1711 | Cronulla-Sutherland Sharks | $97.5K |
| #1712 | Sporty TV | $97.5K |
| #1713 | Malmö Redhawks | $97.2K |
Per 1K Fans
| #3324 | Martin Odegaard | $97.72 |
| #3325 | Anadolu Efes S.K. | $97.69 |
| #3326 | Movistar Team | $97.69 |
| #3327 | Auston Mathews | $97.65 |
| #3328 | The International Federation of Sport Climbing | $97.63 |
| #3329 | Hubert Kos | $97.63 |
| #3330 | Goztepe | $97.62 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.