ATP Tour is a Sports Organizations Instagram account with 3.6M followers from Global.
With a total economic value of $5.8M, a Value Per Fan of $1.62K and an average value per post of $12.1K, ATP Tour ranks #448 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$12,051
Total Value
$5,796,606
Value Per 1K Fans
$1,623
Performance
Posts
481
Followers
3.6M
Impressions
316.3M
Engagement
10.6M
Eng. Rate
3.36%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #72 | Los Angeles Lakers | $5.9M |
| #73 | Dwayne Johnson | $5.9M |
| #74 | Serie A | $5.8M |
| #75 | ATP Tour | $5.8M |
| #76 | NFL on Fox | $5.7M |
| #77 | Yahoo Sports | $5.7M |
| #78 | Paris Saint-Germain | $5.6M |
Per 1K Fans
| #445 | Star Sports India | $1.63K |
| #446 | Truro City FC | $1.62K |
| #447 |  Telsiai NKL | $1.62K |
| #448 | ATP Tour | $1.62K |
| #449 | Asian Tour Golf | $1.62K |
| #450 | Western Force | $1.62K |
| #451 |  MLB Europe | $1.62K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.