Total Value (Last 30 days)
$944.9K
Value Per 1K Fans
$344.17
Performance (Last 30 days)
Followers
2.7M
Posts
233
Impressions
32.8M
Engagement
1.8M
Eng. Rate
5.40%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #378 |  Premier League USA | $955.2K |
| #379 | Liga 1 | $953.7K |
| #380 |  Pittsburgh Steelers | $953.6K |
| #381 | Atlanta Hawks | $944.9K |
| #382 | Star Sports Kannada | $944.3K |
| #383 |  New York Giants | $941.1K |
| #384 | Zendaya | $936.1K |
Per 1K Fans
| #1863 | Aston Villa Football Club | $345.67 |
| #1864 | Real Sociedad | $345.46 |
| #1865 | Haydock Park Racecourse | $344.72 |
| #1866 | Atlanta Hawks | $344.17 |
| #1867 | BC Juventus | $344.06 |
| #1868 | Etoile-Carouge | $344.05 |
| #1869 | Golf Channel | $343.82 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #124 | Ellen DeGeneres | $969.4K |
| #125 | Shaquille O'Neal | $959.4K |
| #126 | Pittsburgh Steelers | $953.6K |
| #127 | Atlanta Hawks | $944.9K |
| #128 | New York Giants | $941.1K |
| #129 | Zendaya | $936.1K |
| #130 | Beyoncé | $929.0K |
Per 1K Fans
| #385 | Kansas State Wildcats Men's Basketball | $353.47 |
| #386 | Colorado Rapids | $350.80 |
| #387 | Seattle Kraken | $348.28 |
| #388 | Atlanta Hawks | $344.17 |
| #389 | Golf Channel | $343.82 |
| #390 | Boston College Eagles Women's Basketball | $341.90 |
| #391 | Minnesota Lynx | $341.75 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #137 | Aston Martin | $989.4K |
| #138 | Strasbourg | $966.2K |
| #139 | Pittsburgh Steelers | $953.6K |
| #140 | Atlanta Hawks | $944.9K |
| #141 | New York Giants | $941.1K |
| #142 | Grêmio | $930.5K |
| #143 | Český biatlon | $925.4K |
Per 1K Fans
| #1336 | Club Atlético Union | $345.69 |
| #1337 | Aston Villa Football Club | $345.67 |
| #1338 | Real Sociedad | $345.46 |
| #1339 | Atlanta Hawks | $344.17 |
| #1340 | BC Juventus | $344.06 |
| #1341 | Etoile-Carouge | $344.05 |
| #1342 | Persib Bandung | $342.77 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #42 |  Dallas Cowboys | $995.8K |
| #43 |  New Orleans Saints | $994.7K |
| #44 | Pittsburgh Steelers | $953.6K |
| #45 | Atlanta Hawks | $944.9K |
| #46 | New York Giants | $941.1K |
| #47 | Minnesota Wild | $873.9K |
| #48 | Pittsburgh Penguins | $848.5K |
Per 1K Fans
| #296 | Kansas State Wildcats Men's Basketball | $353.47 |
| #297 | Colorado Rapids | $350.80 |
| #298 | Seattle Kraken | $348.28 |
| #299 | Atlanta Hawks | $344.17 |
| #300 | Boston College Eagles Women's Basketball | $341.90 |
| #301 | Minnesota Lynx | $341.75 |
| #302 | Boston Celtics | $340.04 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.