Atlanta Hawks is a Sports Teams Instagram account with 2.7M followers from United States.
With a total economic value of $1.1M, a Value Per Fan of $396.72 and an average value per post of $4.0K, Atlanta Hawks ranks #1857 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$4,040
Total Value
$1,090,751
Value Per 1K Fans
$397
Performance
Posts
270
Followers
2.7M
Impressions
37.3M
Engagement
2.1M
Eng. Rate
5.73%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #355 | Women's Super League | $1.1M |
| #356 | UFC ANZ | $1.1M |
| #357 | Saurav Haldar | $1.1M |
| #358 | Atlanta Hawks | $1.1M |
| #359 | Duke Blue Devils Men's Basketball | $1.1M |
| #360 |  Clube do Remo | $1.1M |
| #361 | Randy Orton | $1.1M |
Per 1K Fans
| #1854 | Trabzonspor | $397.44 |
| #1855 | São Paulo FC | $397.31 |
| #1856 | Bàsquet Club Andorra | $396.96 |
| #1857 | Atlanta Hawks | $396.72 |
| #1858 | Forge FC | $394.99 |
| #1859 | Campeonato Chileno | $393.75 |
| #1860 | Aurillac | $393.71 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.