Atlético Madrid is a Sports Teams Instagram account with 18.0M followers from Spain.
With a total economic value of $2.5M, a Value Per Fan of $139.63 and an average value per post of $8.6K, Atlético Madrid ranks #2986 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$8,572
Total Value
$2,511,689
Value Per 1K Fans
$140
Performance
Posts
293
Followers
18.0M
Impressions
234.2M
Engagement
12.1M
Eng. Rate
5.17%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #178 | Megan Fox | $2.5M |
| #179 | France Football Team | $2.5M |
| #180 | Los Angeles Dodgers | $2.5M |
| #181 | Atlético Madrid | $2.5M |
| #182 | ESPN Argentina | $2.5M |
| #183 | Premier Padel | $2.4M |
| #184 |  Philadelphia Eagles | $2.4M |
Per 1K Fans
| #2983 | Good Good | $140.04 |
| #2984 |  Al-Dhafra FC | $139.82 |
| #2985 | Sean Longstaff | $139.81 |
| #2986 | Atlético Madrid | $139.63 |
| #2987 | LoL Esports | $139.58 |
| #2988 | Lokomotiv Plovdiv | $139.52 |
| #2989 | USL Dunkerque | $139.28 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.