Atlanta Falcons is a Sports Teams Instagram account with 1.5M followers from United States.
With a total economic value of $557.4K, a Value Per Fan of $366.88 and an average value per post of $9.3K, Atlanta Falcons ranks #1942 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$9,291
Total Value
$557,432
Value Per 1K Fans
$367
Performance
Posts
60
Followers
1.5M
Impressions
14.4M
Engagement
827.8K
Eng. Rate
5.75%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #629 | Super Royals | $559.7K |
| #630 | Steph Curry | $558.6K |
| #631 |  Los Angeles Chargers | $558.3K |
| #632 |  Atlanta Falcons | $557.4K |
| #633 | Ian Somerhalder | $556.4K |
| #634 | JioHotstar Tamil | $555.7K |
| #635 | Portland Trail Blazers | $554.6K |
Per 1K Fans
| #1939 | Toulouse | $368.05 |
| #1940 | Red Star Belgrade | $367.46 |
| #1941 |  Washington Commanders | $367.15 |
| #1942 | Atlanta Falcons | $366.88 |
| #1943 | Pittsburgh Penguins | $366.86 |
| #1944 | West Virginia Mountaineers Men's Basketball | $366.78 |
| #1945 | ESPN Deportes | $366.61 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.