The Athletics is a Sports Teams Instagram account with 575.4K followers from United States.
With a total economic value of $150.9K, a Value Per Fan of $262.29 and an average value per post of $755, The Athletics ranks #2308 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$755
Total Value
$150,918
Value Per 1K Fans
$262
Performance
Posts
200
Followers
575.4K
Impressions
4.5M
Engagement
252.5K
Eng. Rate
5.67%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking βOverall
| #1400 |  Jack Draper | $151.2K |
| #1401 | International Handball Federation | $151.1K |
| #1402 | Rory Mcllroy | $151.0K |
| #1403 | The Athletics | $150.9K |
| #1404 | San Jose Earthquakes | $150.8K |
| #1405 | Novo Basquete Brasil | $150.4K |
| #1406 | Copa Sudamericana | $150.3K |
Per 1K Fans
| #2305 | GRT Yamaha WorldSBK | $262.90 |
| #2306 | FC Inter Turku | $262.80 |
| #2307 | Jonny Wilkinson | $262.75 |
| #2308 | The Athletics | $262.29 |
| #2309 | Neftekhimik Nizhnekamsk | $262.28 |
| #2310 | NBA Kicks | $262.19 |
| #2311 | Watford F.C Women | $261.93 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.