Total Value (Last 30 days)
$3.3M
Value Per 1K Fans
$1.14K
Performance (Last 30 days)
Followers
2.9M
Posts
914
Impressions
102.5M
Engagement
6.7M
Eng. Rate
6.54%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #125 | ATP Tour | $3.4M |
| #126 | BBC Sport | $3.4M |
| #127 | Sports Illustrated | $3.4M |
| #128 | All Elite Wrestling (AEW) | $3.3M |
| #129 | Khloe Kardashian | $3.3M |
| #130 | Persib Bandung | $3.3M |
| #131 |  Los Angeles Rams | $3.3M |
Per 1K Fans
| #617 | Gold Coast Titans | $1.15K |
| #618 | Oklahoma City Blue | $1.14K |
| #619 | The Jockey Club | $1.14K |
| #620 | All Elite Wrestling (AEW) | $1.14K |
| #621 | Konyaspor | $1.14K |
| #622 | Aberdeen | $1.14K |
| #623 | Mansfield Town | $1.14K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #47 | Bleacher Report Football | $3.9M |
| #48 | Cardi B | $3.8M |
| #49 | Kylie Jenner | $3.4M |
| #50 | All Elite Wrestling (AEW) | $3.3M |
| #51 | Khloe Kardashian | $3.3M |
| #52 | Los Angeles Rams | $3.3M |
| #53 | MLS | $3.2M |
Per 1K Fans
| #145 | Minnesota Wild | $1.17K |
| #146 | Kansas City Current | $1.17K |
| #147 | Oklahoma City Blue | $1.14K |
| #148 | All Elite Wrestling (AEW) | $1.14K |
| #149 | East Carolina Pirates Women's Basketball | $1.14K |
| #150 | North Carolina Tar Heels Women's Basketball | $1.13K |
| #151 | Monmouth Hawks Men's Basketball | $1.12K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #25 | Czech Olympic Team | $3.6M |
| #26 | English Football League (EFL) | $3.5M |
| #27 | ATP Tour | $3.4M |
| #28 | All Elite Wrestling (AEW) | $3.3M |
| #29 | MLS | $3.2M |
| #30 | Europa League | $3.0M |
| #31 | NASCAR | $2.9M |
Per 1K Fans
| #113 | International Hockey Federation (FIH) | $1.17K |
| #114 | German Handball Federation | $1.16K |
| #115 | The Jockey Club | $1.14K |
| #116 | All Elite Wrestling (AEW) | $1.14K |
| #117 | Legends Tour | $1.14K |
| #118 | CONCACAF Women's | $1.12K |
| #119 | World Table Tennis | $1.10K |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #4 | WWE | $17.2M |
| #5 | NHL | $12.7M |
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
| #8 | MLS | $3.2M |
| #9 | NASCAR | $2.9M |
| #10 | NBA G League | $2.2M |
Per 1K Fans
| #6 | NHL | $1.76K |
| #7 | EHF European League | $1.69K |
| #8 | NBA G League | $1.37K |
| #9 | All Elite Wrestling (AEW) | $1.14K |
| #10 | MLB | $792.35 |
| #11 | EHF Champions League | $764.57 |
| #12 | NWSL | $754.01 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.