AB De Villiers is a Athletes Instagram account with 29.2M followers from South Africa.
With a total economic value of $57.8K, a Value Per Fan of $1.98 and an average value per post of $19.3K, AB De Villiers ranks #6216 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$19,273
Total Value
$57,818
Value Per 1K Fans
$2
Performance
Posts
3
Followers
29.2M
Impressions
8.1M
Engagement
130.3K
Eng. Rate
1.61%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2174 | PanAm Games | $57.9K |
| #2175 | Gloucester City AFC | $57.9K |
| #2176 | Club Tijuana | $57.9K |
| #2177 | AB De Villiers | $57.8K |
| #2178 |  Kerolin Nicoli | $57.7K |
| #2179 | Holstein Kiel | $57.7K |
| #2180 | Jayson Tatum | $57.7K |
Per 1K Fans
| #6213 | Bianca Andreescu | $2.02 |
| #6214 | Joel Embiid | $2.01 |
| #6215 |  Sadio Mane | $1.99 |
| #6216 | AB De Villiers | $1.98 |
| #6217 | Eloy Jimenez | $1.98 |
| #6218 | Jonathan Clauss | $1.97 |
| #6219 | Ajay Devgn | $1.96 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.